Has the Ice Bucket Challenge Spawned Charity Jacking?
Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 28, 2014
.” Charity Jacking is similar to brand jacking and news jacking , defined by David Meerman Scott as the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your organization. Charity Jacking goes one step beyond “Social Media Meme Morphing.”
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