Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling
Qgiv
JULY 10, 2023
The benefits of strength-based messaging Strength-based messaging encourages long-term and recurring giving, rather than a one-time gift to meet an immediate need. Example: A gift of $50 today can help a neighbor (not a hungry family) who faces food insecurity. Consider lived experience and amplify community voice.
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