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Can Twitter Save the Fail Whales? Err Save the World.

Beth's Blog: How Nonprofits Can Use Social Media

" It sparked a debate - that the technology, in of itself, doesn't create the change, but may help facilitate it. Paul Young's analysis of what worked, what didn't in his fundraising campaign can give you some hints of what to measure. San Diego Fires ??? What do we measure? Twitter for Fund Raising.

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