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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

By Michelle Kocin , Digital Marketing Manager at Sylogist Mission CRM – a donor management, fundraising, and volunteer management platform build for nonprofits and NGOs in the Microsoft Dataverse. When we look at the giving landscape in North America, the preferences and motivations for giving vary across different generations.

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Bloomerang and Qgiv Release Generational Giving Report, Volume 2

Qgiv

We’re on the verge of the largest transfer of wealth in North American history — nearly $84 trillion is estimated to transfer from the Baby Boomer generation to their children and younger counterparts over the next 30 years. What are you doing to engage the next generation of donors?

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Gen X & Gen Alpha: Bridging the Generational Gap Through Giving 

Allegiance Group

Say you mail an appeal to your donors. Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Generational giving is more than another trendy topic; it’s shaping the future of fundraising. Sandwiched between two of the largest generations in the U.S. This group is easy to overlook.

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Elevating your major gifts and planned giving with data-driven decision-making

EveryAction

This is why data-informed donor screening and segmentation practices are so important: with the right tools and practices, your team can maximize and optimize fundraising efforts to raise more money, spend fewer resources raising it, and increase your impact on the communities you serve. Raising children is expensive.

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How to Use Storytelling for Nonprofits to Tug Heartstrings and Raise Funds

Get Fully Funded

Inspires potential donors to give. For our fictitious story, the plot is that many children only eat one meal a day — dinner. For example, our plot is that many children eat one meal a day and do poorly in school. They’re just overall happier children, and their success at school sets them up for success later in life!

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Tips for Setting Up Your GivingTuesday Campaign

CauseVox

In 2023, nonprofits raised over $3.1 The last thing you want is for potential donors to not be able to clearly and quickly find out about your cause, the impact you’re trying to make, and how to give. Our 2023 Giving Study found that 76% of the younger generation was influenced to give because of social media and advertising.

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How St. Jude Connected with the Next Generation of Donors for a Record Fundraising Year

Saleforce Nonprofit

Jude Children’s Research Hospital. Grounded in the belief that all children should have access to quality healthcare, ALSAC and St. Jude, since the beginning, have provided care for children regardless of race, religion, nationality, or socioeconomic standing. Families whose children are treated at St. Between St.