Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 15, 2010

On Thursday, I was honored to be part of a panel at NASSCOM CSR Track called "Reaching out to the Bottom of the Pyramid (BoP) Through Technology Services and Media." The phrase “bottom of the pyramid” is used in particular by people developing new models of doing business that deliberately target that demographic, often using new technology.

Social Media 94

Social Media Media Social India 94

Tech Soup

DECEMBER 20, 2011

Thanks to Darren DeRose, the IT Administrator for Children's Network of Solano County in Fairfield, California, having a shared database is no longer such a problem. The Children’s Network of Solano County does lots of things to support low-income families across their county.

Sharepoint 50

Sharepoint Children Database Network 50

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

As opposed to Google Ad Words, Facebook gives you the power to identify users that fit your demographic to a tee. Are you a resource center for parents of children with Autism in Los Angeles, and looking to engage with college educated, stay-at-home parents? 4. Test, track, modify. 5. Knowledge is power.

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Facebook Nonprofit Los Angeles San Francisco 133

Tableau

MAY 24, 2021

Now that nearly half of the US adult population has received at least one dose of COVID-19 vaccine, the next question on everyone’s mind is: what about children? The Pfizer vaccine has been approved for use in children ages 12-15, and clinical trials are underway to test its efficacy and safety for younger kids.

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Public Track Data Children 52

Fast Company Tech

MARCH 18, 2025

As a teletherapy platform, Parallel Learning enables schools and special education providers to counsel students and track their progress. This year, the most innovative companies in the education sector are tackling a dizzying array of challenges facing students and schools alikenot to mention parents.

Education 93

Education Companies Student Skills 93

sgEngage

APRIL 10, 2023

Along with using data from previous campaigns, analyze your donors’ demographics, such as age group and average income. For example, supporters who are parents often like fundraisers they can participate in with their children. Another helpful factor to keep track of is donors’ preferred communication methods.

Donor 97

Donor Community Fundraising Tips 97

sgEngage

JULY 18, 2024

It is based on data about the individual, such as their donation history, demographics, and engagement with your organization. A donor profile is typically noted in your CRM and helps your fundraising team track important information about each donor. The lowest hanging fruit is information from your database. So, start there.

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Profile Donor Gift Database 105

Bloomerang

MAY 30, 2022

A fundraising plan defines clear goals, keeps your team on track, provides accountability, and ultimately helps you raise more for your cause. Conduct audience research to assess the demographics, interests, and motivations of your supporter base. But where should you start when writing your plan? Incorporating storytelling.

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Fundraising Guide Social Media Donor 140

Tech Soup

DECEMBER 17, 2014

Include references to mission services with children. While age and income seem to be the reigning demographic selects, fundraisers should not ignore a significant piece of donor preference tracking — political affiliations. List key demographics — age, gender, location, family, etc. Don't Forget Politics.

Conservancy 56

Conservancy Demographics Blackbaud Donor 56

Allegiance Group

FEBRUARY 4, 2025

Gen Z, on track to become the wealthiest generation, is estimated to reach a staggering 12 trillion in spending within the next five years, overtaking Baby Boomers. Think moms who support children with disabilities or people impacted by the opioid crisis they hold sway with like-minded supporters who are likely to become new donors.

Fundraising 52

Fundraising Social Media Influence Donation 52

The Verge

NOVEMBER 15, 2021

Disney has never had a great track record when it comes to LGBTQ representation — many of its iconic villains have historically been queer-coded (something you couldn’t say using Rocket’s voice), and its more recent efforts at representation have been limited to single scenes or lines that are easy to edit out.

Voice 74

Voice Sound Demographics Comment 74

NonProfit Hub

AUGUST 6, 2020

If you’re looking to reach out to an older demographic of donors, direct mail is still a great way to reach your base. . They already have a proven track record of giving to your organization. And without their help, children will go without food and clothing. It’s still a viable option for baby boomers (born 1946-1964) as well.

Effective 91

Effective Fundraising Mail Donor 91

Bloomerang

SEPTEMBER 27, 2023

For example: “ We need a new swing set for our school’s playground, but it has to be an inclusive swing design that accommodates children with disabilities. Ask them questions to determine their demographics (age, zip code, marital status, communication preference, etc.) Document the giving patterns among each donor segment.

Donor 124

Donor Gift Goal email 124

Connection Cafe

DECEMBER 10, 2014

Include references to mission services with children. While age and income seem to be the reigning demographic selects , fundraisers should not ignore a significant piece of donor preference tracking – political affiliations. List Key Demographics – age, gender, location, family, etc.

Donor 40

Donor Fundraising Profile Conservancy 40

Cloud 4 Good

MARCH 16, 2021

There are five different tracks that you can choose from for the Nonprofit Summit, including Increase Fundraising Agility, Improving the Constituent Experience, Optimizing Data and Reporting, Managing and Scaling Your Platform. Register here (Did I mention registration is free?). Tips to Getting the Most From This Virtual Event.

Nonprofit 52

Nonprofit Virtual Illinois Teach 52

NTEN

MAY 6, 2011

The third nonprofit is a hospice home and has a child care center for special needs children. In each organization, we completed a project that changed the way the nonprofits did their work through the implementation of client tracking capability, using Salesforce.com for the database and Sharepoint for forms management.

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Case Study System Data Studies 73

Nonprofits Source

JUNE 24, 2024

For families with children from preschool to college, the end of the summer marks new beginnings as their kids return to school. For example, you may reach out to a mother of three children who posts content on TikTok about raising her kids to appeal to your audience of parents. Promote discounts and loyalty programs.

Audience 52

Audience Marketing Social Media Student 52

CauseVox

DECEMBER 8, 2023

Move beyond basic demographics to understand motivations, interests, and communication preferences. Tools like CauseVox can boost your fundraising efforts by tracking donations and providing insights into trends and results. Picture a passionate advocate valuing social impact or a digital-savvy donor who prefers online engagement.

Develop 87

Develop Nonprofit Donor Calendar 87

Neon CRM

JULY 27, 2023

Sarah Patel Sarah is a 36-year-old biologist who is married with two young children. Interests: Animals, Children/family events, Environmental site cleanups No interest: Environmental policy and laws, Black tie or formal events David Cantor David is a 62-year-old retired attorney. He is widowed with grown children and grandchildren.

Communication 52

Communication Develop Nonprofit Social Media 52

Qgiv

OCTOBER 9, 2023

Match the cause with the business Set a mutually beneficial goal Use more than one marketing channel Make it a collaboration, not just a donation Track the campaign Match the cause with the business Before you start your cause marketing campaign, you need to find the right business to work with.

Causes 52

Causes Marketing Impact Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2009

It takes time, but does show results as the comments on the original Mashable post seem to indicate: Two years ago The Children's Wish Foundation of Canada established a presence on Facebook and incorporated guidelines for our Chapters to establish their local groups. link [link] so I could track traffic to the link. Frogloop Blog.

Philanthropy 51

Philanthropy Results Studies Social Media 51

Qgiv

AUGUST 4, 2023

Volunteer management helps you stay in touch with your volunteer force, and tracking your communication efforts with volunteers will help you create effective schedules for when you need volunteers onsite to help your organization. Use a CRM to track your communication efforts and your volunteers’ responses. Saves time and money.

Retention 87

Retention Volunteer Management Practice 87

Candid

MARCH 27, 2024

If you’re inspired to update your nonprofit profile, you should know that the elements donors tend to review are programmatic and strategy details, charitable status, financial information, demographic data, and any available examples of how you are tracking your progress and measuring your results.

Profile 52

Profile Search Trend Museum 52

NonProfit Hub

JUNE 15, 2016

When organizations look at donor and volunteer demographic information, the popular thing to do is separate them into generational segments. It has tracked the philanthropic behavior of 8,000 families for over a decade. The more time spent helping children (in any way), the stronger the influence.

Volunteer 28

Volunteer Children Philanthropy Studies 28

DNL OmniMedia

MAY 25, 2022

But before you can capitalize on the information stored in your CRM or other nonprofit software, you need to know exactly what analytics to track in the first place. There are virtually unlimited metrics you can track— if you can collect the data, you can analyze it. Develop a process for collecting, tracking, and analyzing data.

Analytics 52

Analytics Org Nonprofit Adwords 52

Bloomerang

JULY 5, 2023

Because this information is publically available, supporters can use your nonprofit’s annual Form 990 to track your financial transparency. Understanding your audience demographics and preferences is the first step to ensuring your annual report is designed for their needs. What major changes are on the horizon for your nonprofit?

Template 105

Template Report Guide Rhode Island 105

Allegiance Group

FEBRUARY 14, 2023

A modeled list uses the demographics of responders versus non-responders, like age, income, presence of children, et cetera, to see which is the most predictive of the response in the giving behavior we’re trying to replicate with the model. Pay attention to the average unit of sale. Knowing where your existing donors live is critical.

Mail 52

Mail Donor Strategy Files 52

CauseVox

OCTOBER 1, 2024

Despite annual donations decreasing the 2023 CauseVox Giving Study found that individuals, especially the younger demographic, remain steadfast in their commitment to philanthropic endeavors. SOS Children’s Villages shared that 75% of their new donors all year came through their year-end peer-to-peer fundraiser.

Ideas 95

Ideas Practice Nonprofit Social Media 95

Neon CRM

OCTOBER 31, 2023

Your donor engagement strategy outlines exactly how you’ll reach out to donors and the KPIs you’ll track to measure how engaged a donor is with your organization. Solid donor engagement strategies help organizations improve their donors’ connection with their work, establish strong donor relationships, and retain their donor base.

Donor 98

Donor Strategy Nonprofit Social Media 98

Twenti - Digital Marketing For Nonprofits

NOVEMBER 19, 2019

Like all social media platforms, Instagram appeals to a particular demographic of supporters and can form a strong cornerstone of a nonprofit’s digital strategy when used correctly. As is widely known, Instagram’s audience is a younger demographic. Tracking these KPIs is achieved through analytics tracking software.

Guide 40

Guide Nonprofit Social Media Beginner 40

Neon CRM

DECEMBER 13, 2023

Become a Member page on Florida Coalition for Children’s website The Florida Coalition for Children uses the members-as-advocates membership model to effect positive change in the child welfare system in Florida. Even if you’re just starting out, your organization has likely made a few connections.

Model 52

Model Nonprofit Audience Benefit 52

Neon CRM

APRIL 27, 2023

This sub-committee will be able to ensure that your events strategy aligns with greater organizational goals while working directly with your fundraising staff to keep individual events on track. Take a look at the demographics of your audiences. Keep track of them! That information can guide your thinking!

Guide 78

Guide Nonprofit Volunteer Fundraising 78

Qgiv

AUGUST 22, 2024

By tailoring your invitations to different demographics—such as age groups, interests, or previous involvement levels—you can make your appeal more relevant and compelling. Use this fundraising event budget template to keep track of costs! Nonprofit Event Planning: The Ultimate Guide.

Template 52

Template Fundraising Guide Free 52

ASU Lodestar Center

MAY 3, 2016

But to truly achieve its nonprofit mission, board leadership must be as diverse as the organization’s ever-changing community and clientele – not only in relation to demographics of today but also of tomorrow. Garcia is an executive board member of the Arizona Children's Action Alliance. The two key words are “meaningful impact.”

Nonprofit 40

Nonprofit Arizona Tucson Social Network 40

Connection Cafe

MAY 22, 2017

Fundraising events can focus on multiple demographics including young professionals, children, parents, seasoned patrons, or the community as a whole. Create a Budget: Create and follow an itemized budget to ensure you stay focused and on track. An effective way to off-set expenses is to promote outside support.

Fundraising 44

Fundraising ROI Volunteer Award 44

Connection Cafe

AUGUST 3, 2015

Well, in some pretty big ways if you talk to the team at Thinkery , who just created Thinkery21 , an evening of fun created just for this demographic. It was a fabulous date night (check out said caricature), and the next day I was telling all of my friends – with and without children – that they had to visit Thinkery.

Audience 20

Audience Austin Test Social Media 20

The Verge

JUNE 10, 2021

Experts have spent years frustrated that companies don’t design products to meet the needs of that demographic. Apple’s new walking steadiness feature aims to track people as they move through their daily lives. There are no major commercial products that track the quality of people’s movement, Sosnoff says.

Technology 97

Technology Children Phone Studies 97