How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop
Care2
FEBRUARY 25, 2008
As you can tell, the interview is pretty long. Rather than simply saying their Cause was "helping orphans in China," LWB specifically picked 10 children dying of heart disease to offer help. And now to the interview. We were able to be interviewed by the New York Times about the contest , which was a definite plus.
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