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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

For families with children from preschool to college, the end of the summer marks new beginnings as their kids return to school. Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media. To get you started, here are a few ideas: Giveaways and contests.

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Chase Community Giving Contest: The Organizations on the Leaderboard Go Up and Down

Beth's Blog: How Nonprofits Can Use Social Media

launched a contest on Facebook. At the time, it was one of the biggest online contests thus far, open to more than 500,000 charities and offering over $5 million in prizes. (In In December, Pepsi topped that amount with its Pepsi Refresh, a contest offering $20 million in prizes and also launching this week.) . For example.

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How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

From teaching supporters how to create Facebook accounts to ol fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says its as much the offline as the online work that gets the job done. Their Causes page garnered over $94,000 from 6,268 members in 50 days. How did they do it? And now to the interview.

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How They Did It: LWB Wins Facebook Causes Giving Challenge - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

From teaching supporters how to create Facebook accounts to ol fashioned door-to-door fundraising, Amy Eldridge from LWB, an admitted Facebook newbie, says its as much the offline as the online work that gets the job done. Their Causes page garnered over $94,000 from 6,268 members in 50 days. How did they do it? And now to the interview.

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Understanding Why People Give (hint: it’s not what you think!)

Get Fully Funded

Tell them that their gift of $15 will provide a week’s worth of lunches for kids in your summer day camp for needy children. Which teen is more likely to be more invested in taking care of the car? Having fun events, online and offline. Goal Proximity. This simply means how close or far you are from your goal.

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