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How Water.org Adapted Their Social Media Content Strategy in Response to COVID-19

Nonprofit Tech for Good

By Moree Lambeth , Senior Content Creator at Water.org. The current social media environment has caused non-profit marketers to re-evaluate their content aware of the acute conversations being had on every channel, at a global level. Water.org’s Senior Content Creator, Moree Lambeth explains.

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Tips for Setting Up Your GivingTuesday Campaign

CauseVox

When you set up a campaign site on CauseVox , we make it easy for you to: Select colors and fonts that match your organization’s site and style Insert logos and images for a cohesive look Create your custom URL or host on our site Your Content, Your Way Part of a great GivingTuesday campaign is great storytelling.

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Back-to-School Marketing: How to Reach Your Target Audience

Nonprofits Source

For families with children from preschool to college, the end of the summer marks new beginnings as their kids return to school. Once you obtain this data, you can activate it across online and offline channels , including direct mail, email, and social media. Creating blog content.

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Conversation Starter: Digital Natives Moving Offline

Amy Sample Ward

New research shows that the majority of children and teenagers are not the Web-savvy digital natives of legend. What is the biggest lesson you’ve learned about approaching any age demographic, be it young people or not, with online content? In fact, many of them don’t even know how to google properly.

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Gen X & Gen Alpha: Bridging the Generational Gap Through Giving 

Allegiance Group

Gen X also tends to focus more on how they can make an immediate impact, such as improving things for their community or children. Channel Preferences Unlike some generations, Gen X is comfortable giving both online and offline. These are the children born between 2010 and 2025, so the generation is still growing.

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How Your Organization’s CEO Can Use Social Media for Thought Leadership

Beth's Blog: How Nonprofits Can Use Social Media

Most nonprofit leaders have to keep up with their sector, field, or issues anyway – and openly sharing what they are reading – useful content and news with some analysis helps contributes to thought leadership – especially on social channels like Twitter where many reporters use it to source leaders for stories. How To Be A Chameleon.

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KONY, Networked Nonprofits, and Transparency

Beth's Blog: How Nonprofits Can Use Social Media

Evan Bailyn, an author who writes about what makes content go viral, said: “I read the critical responses and found no convincing reasons to disregard the campaign. The Kony story resonates because it’s the story of an identifible individual doing bodily harm to children. The victims are Ugandan children.

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