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to plan a monthlong peer-to-peer fundraising campaign: February = Black History Month, American Heart Month, Oral Hygiene Awareness Month, Teen Dating Violence Awareness Month, Eating Disorder Awareness Month. It might be the day you incorporated as a nonprofit or the date of an important milestone in your history.
A story about your organization’s history, programs, and future goals is unlikely to get picked up by a newspaper, TV station, or digital publication. The big-gift story is surprisingly easy to sell, especially if you can say it’s “the biggest gift in our organization’s history.” Step 1: Find Your Story . It’s just too broad.
For example, if your after-school club has a donor who is passionate about childhoodliteracy, they may want to volunteer to read to the kids one afternoon. Newer donor relationships, however, benefit from more educational content about the history of your organization and its work. Respect their engagement level.
Educate about the reality of rampant childhood sexual abuse in America: @ Darkness2Light. Prevent students from dropping out of high school and increase literacy: @ CISNational , @ FirstBook. Teach human history, art, and culture: @ Smithsonian. Protect the world’s remaining indigenous people: @ Survival.
Consider removing those with low or no engagement history and segmenting your complete list by preferences, giving history, etc. For example, the subject line Read our new blog post about childhoodliteracy likely wont get as many clicks as Fuel Kids Love for ReadingDive Into Our Latest Blog! Focus on subject lines.
The agency provides financial support to a wide array of cultural and educational institutions, including art, science and history museums, zoos, aquariums, botanical gardens and historic sites. People of all political stripes rely on libraries for free internet access, job searches and literacy programs.
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