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Last year we shared how the American Childhood Cancer Organization (ACCO) used Teespring to exceed their fundraising goals with a few clicks of a button. We took childhood cancer statistics and had it spelled out in the shape of a gold ribbon. But they aren’t done: they continue to launch new successful campaigns.
Talk to us on our terms and let us donate our time and money the way we’d like to.”. If they want to volunteer or donate on their own terms, why not be cool with that if it ultimately accomplishes your mission? We donate like we buy—impulsively.”. And we need to do so in their language. Millennials can’t even relate.
Their name and logo are so well-known that the average American trusts their brand and, (arguably) because of this, is likely to donate to their cause. Before graduating he was accepted to Teach for America and has been placed at a nonprofit preschool that provides early childhood education to low income families in Los Angeles.
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In fact, only 15 percent of millennials didn’t give to an NPO in 2013. So how do you get even part of that 85 percent to donate to your organization? If 85 percent of millennials are giving to NPOs, where are they giving? Make your NPO their first choice. Millennials are set on making a difference. Start with the Basics.
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