New on SSIR: How does celebrity impact your fundraising?
Amy Sample Ward
APRIL 27, 2011
The Millennial Donor report uncovered that celebrity is the bottom of the charts: When asked to describe what motivates them to give, 85% of Millennials pointed to a compelling mission or cause, and 56% cited a personal connection or trust in the leadership of the organization. But, on the top of the chart: a compelling cause.
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