Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2009

Wordle of Words Participants Use To Define ROI Yesterday I taught the fifth and final webinar as part of NTEN/TechSoup Global Webinar Series: Social Media and Storytelling. Some interesting questions that popped up looking at this chart: Does this mean that in the beginning we get insight but not $, and in the end we get $$ but not insight?

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ROI Social Media Reflection Question 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time.

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ROI Social Media Slides NTEN 50

Connection Cafe

AUGUST 9, 2010

Last week I had the pleasure of attending the Young Nonprofit Professionals Network of DC second annual Social Summit and sharing some information on social media ROI and metrics. Analyze goals of you social media and decide what metrics to measure based on those goals. Have any tips yourself for measuring social ROI?

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ROI Social Media Measure Jordan 36

Bloomerang

NOVEMBER 10, 2023

Create a gift range chart. A gift range chart helps determine how many gifts you’ll need to acquire at each giving level to meet your campaign or annual giving goals. Identify prospective major donors based on wealth and engagement metrics. Use your CRM to develop a report template to measure your program’s impact.

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Gift Raise Guide Relationship 105

sgEngage

JANUARY 19, 2023

With these two numbers, you can identify the ROI for each channel. If you have a goal to bring in an additional $20,000 in unrestricted funding this year, create a chart on your dashboard that shows your progress, so you see it every time you open your fund accounting system. Identify the top line for each channel.

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Foundation Build Fund Review 83

sgEngage

JANUARY 19, 2023

With these two numbers, you can identify the ROI for each channel. If you have a goal to bring in an additional $20,000 in unrestricted funding this year, create a chart on your dashboard that shows your progress, so you see it every time you open your fund accounting system. Identify the top line for each channel.

Foundation 52

Foundation Build Fund Review 52

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

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Metrics Fundraising Retention ROI 87

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 26, 2007

I'm doing a workshop on Social Media Metrics, Measurement, and ROI at PodCamp Boston tomorrow. You've done a terrific job in identifying benefits(outcomes) and some metrics - you might want to consider paring them down even further. You want to focus on the goals and outcomes (benefits) first - not the metrics.

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Guinea Measure Social Media Wikispaces 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 2, 2009

We've been working on what started out as the a chapter on Metrics and ROI. As chair of the chart committee, I had originally diagrammed this concept as the rungs of the ladder of engagement - see it here. We did a riff on KD Paine SobCon ROI of Relationships in Social Media that I covered on my blog earlier this month.

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Learning Technique Metrics ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  He made the points that your metrics must get you to results - and the three most important results are: Increased Revenue. "    He talked about different categories of metrics for the web: 1)   Types of visitors:   You have to get inside your customer's heads and what is important to them. 

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Marketing Measure Metrics Hunger 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2007

What's the key metric? My NTC panel on social media metrics, measurement, and roi will include a case study slam - so stay tuned). My problem now is that I don't do a lot of processing with a pen or marker/flip chart anymore -- but I was standing up there, so I jotted some notes down on my moleskin. Tags as a metric.

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Reflection Slides Metrics PowerPoint 50

Care2

MARCH 26, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" While donors continued to donate money, the average gift was smaller.

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Convio Benchmark Studies Social Media 31

sgEngage

JUNE 23, 2022

Present dashboards, videos, and slideshows that invite them to imagine the transformational work you could accomplish with the right level of financial support, a visualization to forecast the ROI of their gift. Donors even at the highest level are not immune to incentives. Register now.

Gift 85

Gift Program Build Fundraising 85

Forum One

MAY 31, 2023

Establish metrics that measure reactions, engagements, and your own internal successes and challenges in executing the plan—remember that staffing, budget, and organizational change management are components of your plan as well. Growing your digital engagement capacity will likely require investments of budget or time over time.

Digital 73

Digital Strategy Chapter Map 73

Care2

NOVEMBER 15, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This chart shows the percentage of nonprofits using each feature. Anyway, great work here!

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

NOVEMBER 8, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" This chart shows the percentage of nonprofits using each feature. Anyway, great work here!

Social Media 28

Social Media Place Myspace Advocacy 28

Care2

MAY 27, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" The metrics for measuring ROI can be extremely varied. Here are a few examples.

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Social Media ROI Media Social 59

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online). See chart above]. Integration on both fronts is imperative.

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Channel Giving Donor Offline 104

Bloomerang

OCTOBER 2, 2021

My executive director asks, maybe my board asks, you know, “Are we getting an ROI at budget time? There are some just four things actually that you do need to get tech ROI, and I want to introduce you to these four things right now. ” That doesn’t seem like it’s going to get us a good ROI. Is it worth it?”

Technology 109

Technology Video Nonprofit System 109

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. Kaushik offers up some metrics for blogging: Raw Author Contribution (posts & words in post).

Measure 50

Measure Social Media Tools Technorati 50

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Review Important Nonprofit Metrics. Donation ROI.

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ROI Donor Fundraising Storytelling 65

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

I'm thinking about writing the description for the WeAreMedia Module 6: Considering the ROI for this week. " I think this statement still holds true, although with more people thinking about ROI and Social Media, practice is evolving. Measuring the success of social media efforts can't be done with a single metric.

Reflection 50

Reflection Measure Technorati ROI 50

Bloomerang

JULY 23, 2021

You saw the bar chart. Now, we have to train the team, we have to train the board how to do this high ROI fundraising. So when we always lean into the data and metrics and. How do we start doing all the things that are required for these high ROI relationships? Now, we have our boundaries, we have our goal. How do we ask?

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Money Video Fundraising Gift 111