Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2011

Note from Beth: For those of you who have been following my blog for a long time, you know of my obsession with research reports, particularly social media research snippets. The good folks at Idealware offered me a sneak peak of their new Facebook research – how could I resist? research report from Idealware in May.

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Facebook Research Advocacy Analytics 126

Nonprofits Source

MAY 15, 2024

Perform market research. Market research is the process of gathering information about current and potential customers for your product or service, as well as general trends for your industry (e.g., Collect digital marketing KPIs Key performance indicators (KPIs) are metrics used to measure your digital marketing success.

Map 52

Map Digital Business Marketing 52

Candid

JANUARY 24, 2024

As Candid’s manager of digital communications, I’ve been digging through our social media analytics, researching broader trends, and determining our strategy and tactics for 2024. I selected those metrics because our goals for social media are to increase brand awareness and drive traffic to our articles and resources.

Social Media 52

Social Media Data Media Strategy 52

Achieve

JUNE 1, 2023

Analyze your online giving trends and engagement metrics. Assess metrics such as your email open rate or online donation rate to measure your success. For each of these demographics, conduct audience research to determine: Their preferred giving avenue. Analyze your online giving trends and engagement metrics.

Donation 52

Donation Donor Giving Demographics 52

Bloomerang

NOVEMBER 10, 2023

Create a gift range chart. A gift range chart helps determine how many gifts you’ll need to acquire at each giving level to meet your campaign or annual giving goals. Prospect research software like DonorSearch provides tools that will automate analyzing wealth information for each prospect.

Gift 101

Gift Raise Guide Relationship 101

Whole Whale

SEPTEMBER 8, 2023

While focused on selling products, many of Ogilvy’s principles and “rules” around research, messaging, and motivating action remain surprisingly relevant today, especially for nonprofit organizations seeking to engage donors and volunteers. Thorough understanding leads to big ideas. Creativity matters only if it sells.

Lesson 59

Lesson Fundraising Digital Test 59

Saleforce Nonprofit

APRIL 19, 2021

Research shows that nonprofits that have worked through a digital transformation process are fast, agile, and resilient. While some nonprofits are highly evolved in this category, many organizations are struggling with the first step of identifying which metrics to collect. They can work quickly to collect and learn from data.

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Digital Question Mentoring Michigan 116

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 17, 2013

I think if I were to sum up social media metrics for nonprofits, I would say that best examples of social media practice and measurement are when social media is used for engagement with a purpose. No matter what metrics we’re collecting, eventually we need to put them into excel and analyze them to get insights.

Measure 105

Measure Learning Social Media Metrics 105

Candid

FEBRUARY 9, 2023

Research in the for-profit sector has found that CEOs might make anywhere from six times to six thousand times as much as the median worker. i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline.

Ratio 97

Ratio Survey Sample Report 97

NTEN

AUGUST 10, 2011

Thanks to the eBenchmarks research series NTEN has partnered with M+R Strategic Services to create, you can now impress your boss and colleagues with your knowledge of not only how to calculate your organization's fan page churn but also what kinds of goals you might want to set for your Facebook strategy around this metric.

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Rate Facebook Chart Metrics 95

Qgiv

JUNE 23, 2021

With an effective and sustainable nonprofit fundraising campaign, charities have the potential to engage broad audiences and increase their impact as their funding grows. Sustainable fundraising practices can help you grow, ensure long-term support, and even aid larger projects like funding research. Gift range chart.

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Campaign Effective Fundraising Nonprofit 98

Bloomerang

JULY 6, 2023

A good strategic plan ensures you have charted the necessary pathways to meet (and hopefully exceed) your organization’s goals. These goals include specific numbers and time frames to help orient your strategic planning around quantifiable metrics. The plan includes plenty of data and research to explain why each principle was chosen.

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Examples Guide Model Los Angeles 120

Connection Cafe

JULY 22, 2013

It’s typically the first step in our User Research phase, providing a good overview of the visitors to a nonprofit website and how they behave on the site. Our purposes for using Analytics as User Research are: To learn about current visitors to the website. Research Questions. User Research. Overall site visits.

Analytics 37

Analytics Design Research Process 37

Qgiv

APRIL 21, 2023

They defined data visualization as the representation of information in the form of a chart, diagram, or picture. The most successful campaigns begin with research. Implement procedures to asess metrics. Here are our top takeaways and a glimpse of the inspiration attendees experienced onsite. Be intimate with your data.

Social Media 52

Social Media Trend Storyboard Montana 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 22, 2016

Why else would everyone call her The Queen of Metrics! The book includes access to Katie’s research papers, vendor selection charts, and much more. You also get access to Katie’s monthly Measurement Hours where you can ask Katie questions. Part 11: Additional Resources for Nonprofits. But it isn’t.

Measure 50

Measure eBook Chart Technique 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 10, 2012

Yes and no. Using best practices and tips based on research can help you improve. What does the visual look like? This past week, my Facebook insights chart of reach and engagement looked like a pregnant woman lying on her back or maybe a wide and steep mountain. What’s going on here? Is it that simple?

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Audience Social Media Content Media 109

Care2

SEPTEMBER 30, 2014

One tactic that has been successful for the nonprofit CARE is to provide their donors with two simple pie charts that illustrate how funds raised are allocated below the credit card donation form. Marketing Research Metrics Nonprofit Benchmark Studies Online Fundraising' Tell people what you want them to do quickly.

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Studies Online Fundraising Nonprofit 78

Connection Cafe

MARCH 15, 2019

They’re likely devoting every bit of energy to the cause or busy in their day-to-day that there’s no time left to dig deeper and do the research on the organization’s financial health. . Calculate metrics from the balance sheet. To calculate this metric, simply divide your current cash balance by your average monthly expenses.

Metrics 37

Metrics Nonprofit Empowerment Picture 37

Care2

JUNE 19, 2012

According to research conducted by Social Media Today , pictures are also worth a lot of “Likes” on Facebook too. Take a look at the chart below. The authors of the research admit that their results were "focused on the scale of engagement as opposed to the depth of individual engagement."

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Photo Facebook People Social Media 74

Connection Cafe

JUNE 22, 2017

This list is comprised of tools, research, fundraising ideas, and other reading material to give you insight into how the sector as a whole is doing and what your strategic focus should be going forward. Gift range chart : Utilizing a gift range chart is a great way to created focused, goal-oriented campaigns.

Resource 48

Resource Blackbaud Chart Retention 48

Tech Soup

FEBRUARY 9, 2016

Going Beyond Financial Metrics and the Overhead Myth. The new profiles go well beyond the simple financial metrics that had led to the overhead myth. There's a new section on "Charting Impact" — five questions that probe the results of a charity's work. All major U.S.-based

Impact 36

Impact Profile Charity Metrics 36

Beth's Blog: How Nonprofits Can Use Social Media

JULY 5, 2012

The Valid Metrics Framework, Updated to Include Social Media. I heard about it this week in a webinar with Katie Paine by the Society for New Communications Research. Five Steps You Can Take Now to Apply the New Measurement Standards In Your Organization.

Social Media 97

Social Media Measure Media Social 97

Nonprofits Source

JUNE 22, 2017

Once you select the Channels tab it will bring up a chart showing your organic traffic: Selecting the Landing Page dimension will filter data to show individual page performance. Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages. This is why persona research is so important.

Digital 111

Digital Marketing Guide Chapter 111

NonProfit Hub

FEBRUARY 18, 2021

You might answer this question with metrics like the number of new donors or the number of donations. While these basic figures can be informative from a year-over-year trend perspective, they do a poor job answering questions like: Why did these metrics change? I consider those basic metrics to be “rearview mirror” metrics.

Metrics 87

Metrics Fundraising Retention ROI 87

.orgSource

APRIL 10, 2023

They should be visionaries who chart the direction, evaluate options, and are prepared to challenge ideas they feel are not in the association’s best interests. From the National Bureau of Economic Research—companies with more diverse workforces are more likely to innovate and bring new products to market.

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Build Demographics Associations Voice 322

Connection Cafe

APRIL 2, 2018

What charts or slides did the group focus on? What background research was critical to the conversation? They formulate a set of rough metrics and hypotheses, spend the week running small tests, and then convene at the end of the week to summarize what they have learned. It’s time we had a little talk about strategic objects.

Data 31

Data Help Analytics Test 31

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

.&# The organization worked with an agency that helped them developed a robust communications strategy that included best practices in branding and messaging, measurable objectives, identified audiences based on research and social media scanning, a marketing funnel/model, and best practices in multiple channels.

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Social Media Measure Media Social 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 27, 2009

It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it. He also recommends that you formulate the right questions and use the right measures.

ROI 74

ROI Social Media Media Measure 74

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. DonorSearch — Top Fundraising App for Wealth Screening DonorSearch is a prospect research and fundraising tool that can help your organization learn more about your major donors.

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Org Raise Tools Help 82

NTEN

MAY 12, 2011

And chances are your nonprofit, government agency, foundation, or research institution has gobs of it just sitting around. It's hidden away in project output reports and research excel files. It's locked in white papers, policy briefs, and fact sheets. Tell Your Story, Literally!

Data 100

Data New York City Storytelling New York 100

Forum One

FEBRUARY 11, 2010

Institute for Peace 's " Building for Peace ," where the designer has layed a yellow bar chart over the banner image instead of aligning it in the right column. Have any other metrics to add to this list? Tags: Influence Audience Research Events Tips & Trends. Thanks for the creative tour, @mojoguzzi!

Teach 43

Teach Experiment Arizona Metrics 43

Forum One

FEBRUARY 21, 2011

And chances are your nonprofit, government agency, foundation, or research institution has gobs of it just sitting around. It's hidden away in project output reports and research excel files. It's locked in white papers, policy briefs, and fact sheets. Tell Your Story, Literally!

Data 68

Data New York City Storytelling New York 68

Forum One

FEBRUARY 21, 2011

And chances are your nonprofit, government agency, foundation, or research institution has gobs of it just sitting around. It's hidden away in project output reports and research excel files. It's locked in white papers, policy briefs, and fact sheets. Tell Your Story, Literally!

Data 67

Data Story New York City New York 67

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2009

Madeleine is co-founder and principal of Arbor Consulting Partners , a research and consulting group led by senior social scientists. Later, I found the chart in Net Gains. And, of course, what metrics to use. We talked a lot about network practices. She also discusses it in the video above.

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Network Authoring Social Media Ipod 95

The Modern Nonprofit

JUNE 6, 2024

Rolling out a well-thought-out business plan is like charting a course through treacherous yet conquerable terrains. This step involves researching and analyzing three key areas: the target audience, community needs, and potential competitors. First, identify your target audience. Who are the individuals or groups you aim to serve?

Profit 59

Profit Guide Build Metrics 59

ASU Lodestar Center

MAY 3, 2016

Despite increased awareness of this intrinsic link, as well as some laudable efforts over the last couple of decades, research shows nonprofits are frustratingly far from that goal. People are hard to chart, while numbers are perfect for spreadsheets. So, how can diversity help nonprofit boards better accomplish their mission?

Arizona 40

Arizona Tucson United States Journal 40