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But he and Matthews — who grew up playing basketball in Downtown Jacksonville, Florida — repeatedly emphasized basketball’s communal aspect, too, particularly in cities with public courts where kids and teens gather (so I’m told) to casually shoot some hoops. I don’t doubt that fact.
The total advertising spend across the sector ($2.3B) compared to fundraising spend ($4.4B) reflects this overall emphasis on development activities. This spending pattern diversity reflects different business models and revenue-generation strategies across the higher education landscape.
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