Mastering Next Year’s Budget With Revenue Projections and Donor Attrition Analysis
Neon CRM
DECEMBER 14, 2023
Lastly, factor in your donor retention rate so you can anticipate the number of new donors you’ll need to acquire in order to meet or exceed this year’s revenue total. Retention Rate: The percentage of donors who gave last year and this year. Retention Rate: The percentage of donors who continue to donate.
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