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Five Steps to Finding ROI

Amy Sample Ward

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. So, how do identify if you are succeeding or evaluate if you are improving? So now, finally, we get to the metrics. It’s soft and maliable and relative, pretty much all of the time.

ROI 135
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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics!

Tools 162
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Networked Capacity Building: Finish Line Grantees Social Media Training

Beth's Blog: How Nonprofits Can Use Social Media

Two gems shared by a participant was this leader board of healthcare tags and this twitter tool that lets you look up your legislator’s Twitter handle by zip code. The point was to create “SMARTer” objectives. The “E” stands for evaluator and the “R” stands for “Revaluate.”

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Drawing Networks on Napkins with Peter Plastrik and Madeleine Taylor, Co-Authors of Net Gains

Beth's Blog: How Nonprofits Can Use Social Media

Later, I found the chart in Net Gains. We also discussed the whole issue of network evaluation and the difficulty of measuring those relationships versus a specific impact. And, of course, what metrics to use. And, of course, what metrics to use. She also discusses it in the video above.

Network 95
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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

tags: nonprofits roi ). After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Use of metrics to measure your results. It answers the "Was it worth doing?"

ROI 50
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Forget the Tech, Let’s Talk Mission

NTEN

You are meeting regularly with key staff and department heads to evaluate needs and implement solutions. The Organizational Chart ~ Look for Obstacles. Just as you review the strategic plan to finds the places where tech can be leveraged, you need to read your organizational chart and look for obstacles placed between I.T.

Tech 62
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WeAreMedia Live Workshop: Reflections

Beth's Blog: How Nonprofits Can Use Social Media

Being able to make decisions and evaluate are more appropriate for a learning experience delivered over time such as a semester long course or at least having some time and space in between sessions. evaluate the results of your social media experiment and use the information to improve your next social media strategy experiment.