ROI: What are the best "I" words for nonprofits to think about Social Media and ROI?
Beth's Blog: How Nonprofits Can Use Social Media
JANUARY 27, 2009
It is a flow chart that calculates business performance taking into account not only whether the company had a profit, but whether that profit was good enough relative to the assets it took to generate it. He is talking about outcomes based program evaluation, not evaluating your social media strategy.
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