Chart Donation Hints Phase 
CauseVox
AUGUST 11, 2022
Many of your donations will come in as pledges and some number will drop off over time. You can always adjust it after your silent phase , and there’s no shame in that. Typically about one year of that time is spent focused exclusively on major donors (this is called the silent phase). Next, think about attrition.
Connection Cafe
JULY 22, 2013
It’s typically the first step in our User Research phase, providing a good overview of the visitors to a nonprofit website and how they behave on the site. Percentage of new vs. returning users (hint: more returning visitors = higher loyalty). see the Traffic Sources pie chart on the right for an example of this data).
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