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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

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The Communication & Giving Preferences of 641 Online Donors

Nonprofit Tech for Good

In the summer and fall of 2024, Nonprofit Tech for Good used social media and email to promote the 15-question Online Donor Feedback Survey. Social media followed closely at 29%, while a nonprofit’s website came in third at 17%. 93% of online donors think nonprofits and charities are ethical and can be trusted.

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7 Tech Trends Nonprofit Golf Tournament Planners Should Know for 2025

Nonprofit Tech for Good

Technology is making planning and managing charity golf tournaments easier, more efficient, and more impactful than ever before. Digital platforms like social media and email campaigns provide excellent reach, but when combined with your golf tournament website and mobile scoring app, each sponsors impressions are multiplied.

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Study: Religiously Affiliated Are More Likely To Trust Charities

The NonProfit Times

Atheist, agnostic and unaffiliated participants in a new study are less likely to report high trust in charities than participants in other religious affiliations. of atheists rate their trust in charities as 9 or 10 on a 10-point scale, as compared to 55.6% regions – vary in their charity trust and giving attitudes.

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Announcing the 2025 Nonprofit Tech for Good Survey! ✅

Nonprofit Tech for Good

Do you work with a nonprofit, charity, or NGO? The survey consists of 20 easy-to-answer questions about website and email marketing, online fundraising, social media marketing, and artificial intelligence. If yes, please share your knowledge and experience by taking the 2025 Nonprofit Tech for Good Survey !

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6 Innovative QR Code Strategies for Nonprofits

Nonprofit Tech for Good

Here’s how nonprofits are using QR codes to engage their audiences effectively: Fundraising: From charity sweepstakes to crowdfunding campaigns, QR codes placed on postcards, flyers, or social media provide a conduit for instant participation.

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Give it your all this GivingTuesday with these revenue-boosting strategies 

Candid

GivingTuesday fundraising allows many charities and nonprofits to raise more on this day than any other and reminds us of the positive community, societal, and personal impact of supporting causes aligned with our values. Consider social media sharing as a form of generosity this GivingTuesday. In 2023, GivingTuesday raised $3.1