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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 1) Forget about organic, focus on ads.

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Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

The Fundraising Authority

Fundraising events are a staple part of non-profit development programs worldwide. Many non-profits focus on the event part of fundraising events – they find a great headliner , hire a nice band, find a good venue and print up nice invitations. Money saved at your event is money earned for your non-profit. Don’t get sucked in.

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How Purpose-Driven Tech Is Blending Business and Charity

NonProfit PRO

Pairing profit with purpose in the age of greater transparency is vital to ensuring companies drive meaningful change in the world in which we all live. And charitable giving is becoming an essential component of consumer brand engagement with purpose-driven technology leading the way.

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64 Online Stores That Benefit Nonprofits and the Greater Good

Nonprofit Tech for Good

For those that prefer to donate money as gifts, consider purchasing a charity gift card from TisBest.org or GlobalGiving.org. All profits from merchandise sales go directly toward supporting PETA’s work for animals. 100% of profits help fund Surfrider’s mission to protect the world’s ocean, waves and beaches.

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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

The following is an excerpt from our class How to Find New Major Donors and Get Them to Give to Your Non-Profit. This is a mistake that costs non-profits valuable time and resources. Does your non-profit have “donor profiles” set up? See if you can figure out what donors are most likely to give to your charity.

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Return on Mission: A Framework to Measure Success at Philanthropic Organizations

sgEngage

For years, weve used language from for-profit businesses to explain nonprofit organizational activity. There are undoubtedly for-profit business practices that we in the charity world use every day for the benefit of our employees and missions. If you can establish a positive ROM, then you have a project worth pushing forward.

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The Top 8 Ways to Increase Your Prospect List

The Fundraising Authority

Like great sales organizations, great development operations need a constant stream of prospects… individuals, companies, and foundations that are, or are likely to be, interested enough in your mission to donate funds to your non-profit. Here are eight ways to keep that list growing and working for your school, church, or charity: 1.

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