2011 NTC Preview: A Scientist in Your Communications Department: Segmenting Messages, Customizing Content and Delivering Results
NTEN
JANUARY 11, 2011
Your communications strategy should acknowledge that each of these groups has a different reason for pledging their support. Add a question or two to online event registration forms or donation forms that will help you better understand their giving motivations. The data collection is simple: all you have to do is ask.
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