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In museums (and zoos), we frequently stop the conversation with visitors when it comes to action--especially political action. A clear example of this can be found in the difference between the 96Elephants campaign and that of charity: water. charity: water is incredible at empowering regular people to make a difference.
People often ask me which museums are my favorite. It's not the extent to which they are participatory. I visit lots of perfectly nice, perfectly forgettable museums. In some cases, that's based on subject matter, as at the Museum of Jurassic Technology or the American Visionary Art Museum.
When we say we want our museum to be "audience-centered," what do we mean? My career first got moving at a brilliant example of the customer-centered museum: the International Spy Museum. Many of my favorite museums, libraries, and zoos are customer-centered places. They care about visitor comfort.
Why discuss gifting on Museum 2.0? One of my greatest interests is the "p articipatory museum," in which there is substantive, unfacilitated visitor-to-visitor interaction. When I heard the tollbooth story, I started thinking about gifting as a model for participatory experiences in museums. Gifting extends your message.
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