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[DATA] 14 Must-Know Stats About How Nonprofits Use Social Media

Nonprofit Tech for Good

The Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. 1) 87% of nonprofits worldwide use social media. Of those that use social media: 97% use Facebook Pages – up from 84% in 2019.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. As a result, social media strategies are often used to supplement in-person events.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

The number of new donors giving to charity declined by 7.3% billion USD to charity. 92% of donors say it is important that NGOs, nonprofits, and charities make a concerted effort to protect their contact and financial information from data breaches ( Global Trends in Giving Report ). The average online gift in 2018 was $96.40

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Demystifying Charity Gala Planning

Greater Giving

What is a charity gala event? A charity gala is a formal fundraising event aimed at raising significant sums for a chosen nonprofit. Beyond just raising money, galas offer incredible opportunities to enhance community engagement, cultivate new donors, and celebrate your organization’s impact.

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4 Key Features of the New GoFundMe Charity™

Nonprofit Tech for Good

Today, GoFundMe has expanded their platform to nonprofits in the United States and Canada with the launch of GoFundMe Charity. For nonprofits looking to expand their crowdfunding campaigns in 2020, here are four key features of the new GoFundMe Charity : 1) Customizable campaigns to reflect your nonprofit’s brand.

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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Facebook Ads are the channel that Digital Charity Lab gets asked for the most help with, by quite a distance. 1) Forget about organic, focus on ads.

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

From the 2020 Global Trends in Giving Report : 2) 9% of donors worldwide donated to a nonprofit, NGO, or charity on GivingTuesday 2019. Mobile Money, such as Vodafone M-Pesa and Airtel Money – 1%. 8) 47% donate to crowdfunding campaigns that benefit NPOs, NGOs, and charities. Social media – 25%.