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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Jean is also a freelance consultant who works on digital strategy, marketing and design for non-profits. 1) Forget about organic, focus on ads.

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Eight Fundamental Concepts for Successful Non-Profit Fundraising Events

The Fundraising Authority

Fundraising events are a staple part of non-profit development programs worldwide. Your goal as a fundraiser is to make sure that you are maximizing your events to raise as much money as possible, without wasting valuable time and resources. Then, they expect the money to come flowing in. 3: Money saved is money earned.

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12 Things Non-Profits Need to Know About Google Ad Grants

Nonprofit Tech for Good

By Jean O’Brien , founder of Digital Charity Lab , a social enterprise that builds digital skills in non-profits and shares free learning resources. Google Ad Grants is an in-kind programme that gives non-profits free access to Google business tools, and incredibly, $10,000 per month in free advertising on their Google Ads platform.

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Why Your Non-Profit Should Avoid #GivingTuesday Like the Plague

The Fundraising Authority

non-profits) the following day. But most of the non-profits I work with are small and mid-sized organizations. And it is highly likely that your non-profit should stay away from #GivingTuesday as well. This year, every other non-profit, large and small, is going to be sending messages that day. Giving Tuesday.

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9 Social Media for Social Good Sites You Should know About

NetWits

This is a very good sign for the non-profit world. Well, because the non-profit sector is built on human connectedness, relationships, passion and the desire to create positive change in the world. The big differentiator for Crowdrise is the built in community that encourages people to raise money and awareness while earning points.

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64 Online Stores That Benefit Nonprofits and the Greater Good

Nonprofit Tech for Good

For those that prefer to donate money as gifts, consider purchasing a charity gift card from TisBest.org or GlobalGiving.org. All profits from merchandise sales go directly toward supporting PETA’s work for animals. 100% of profits help fund Surfrider’s mission to protect the world’s ocean, waves and beaches.

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How to Do Year-End Fundraising the Right Way (Part I)

The Fundraising Authority

We all know how important the final 4-6 weeks of the calendar year are for non-profit fundraising. According to Charity Navigator , mid-sized non-profits may see up to 40% of their total yearly contributions come in between the Thanksgiving Holiday (in the US) and the New Year! They Care about Your Mission.