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It’s rare to see a charity grow into a juggernaut of an organization. For instance, charity: water has a 100% model , where every public donation funds sustainable clean water projects, and private donors cover its operational costs. Let’s take charity: water as an example. This is where technology can be a game-changer.
Charity:water’s latest campaign for 2014 is focused around donating to the people of Malawi, Africa. Ninety five percent of the money donated to Centscere goes back to the intended charity, so ‘like’ and comment away. Content partnerships (with media sites such as Upworthy) are largely responsible for charity:water’s brand awareness.
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