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The power of social media for Hurricane Sandy

ASU Lodestar Center

With charity events, it all comes down to public awareness. Charity isn’t something that you “sell” but something that you spread to other likeminded individuals. However, when I had the unique opportunity to work with a local company on marketing a charity event; it was an enjoyable yet different experience. Trevor Mc Cann.

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As a Disaster Unfolds, Fundraisers Can Do More Than Raise Money

sgEngage

Highlight the positives : When a disaster poses a threat, its easy to focus on the frightening images and statistics on social media and local news. A school might offer shelter to evacuees in partnership with a medical charity that can provide health services on site. Show the images. Share the data.

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Do Negativity And Alarm Really Raise More Funds?

Bloomerang

This is especially true for mass marketing messages and broad fundraising appeals for monumental events like hurricanes or earthquakes. One important study shows that a positive image of a child leads to a higher average gift donation than a negative one. If so, using negative images can be an effective way to show urgent need.

Fund 121
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Typhoon Haiyan: How to Help with Recovery Efforts

Tech Soup

curated a list of charities providing aid to people in the Philippines. You can easily donate to one or multiple charities via an online form. After Hurricane Sandy, we compiled a list of general IT safety tips to help you recover hardware and IT equipment after a disaster. Image: Philippine Red Cross. Network for Good.

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Apps for Disaster Planning

Tech Soup

TechSoup recently updated its disaster planning and recovery guide, The Resilient Organization , to include the new ways nonprofits, charities, and public libraries are using technology. Android, iOS, Windows Phone) connects you with friends and family during a large-scale disaster such as an earthquake or a hurricane.

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Microsoft HelpBridge: A Disaster Response App

Tech Soup

Microsoft's HelpBridge is a free app available on all the major mobile platforms that connects you with friends and family during a disaster such as an earthquake or a hurricane. Mobile Giving Foundation for text-to-give donations to disaster relief charities. Hurricane Sandy Disaster Relief Resources. Start using the app.

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Saving the World One Tech Innovation at a Time

Tech Soup

Imagine a hurricane bearing down on an isolated village. A new report called Technology for Good: Innovative Use of Technology by Charities identifies ten technologies that are already having this kind of impact in the world. Before the hurricane hit, residents could receive location-targeted SMS messages directing them to evacuate.