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14 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

The reports listed below are the nonprofit sector’s most useful research reports and 2024 editions reaffirm the growing power of monthly giving, the waning influence of organic social media, and that email marketing remains a tried and true method for online fundraising success.

Research 300
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How to Choose the Right Domain Name for Your Nonprofit, Charity, or NGO

Nonprofit Tech for Good

The top three domains for the social good sector are.org,ngo, and.ong.org is the most trusted domain on the Internet and open to all while.ngo and.ong are new domains that require legal verification to register and use. To help your NGO better understand the domain names available to the NGO sector, this webinar was presented on November 1.

NGO 206
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Newly Released in English, español, français e português! The 2019 Global NGO Technology Report

Nonprofit Tech for Good

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. A global average of the benchmark data – as well as Global NGO Technology Effectiveness Ratings – are also provided. This year the benchmarks are available for six regions: Africa.

NGO 277
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Must-Read Digital Marketing & Fundraising Reports for Nonprofits Worldwide

Nonprofit Tech for Good

The reports listed below offer much-needed data to help your nonprofit, NGO, or charity craft your 2021-22 digital marketing and fundraising strategy. 2021 Global NGO Technology Survey & Open Data Project :: Take the Survey. 2020 Global Trends in Giving Report :: Download. 2019 World Giving Index :: Download.

Digital 344
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39 Social Media Stats from the 2019 Global NGO Technology Report

Nonprofit Tech for Good

Now its fourth edition, the 2019 Global NGO Technology Report has over 1,000 useful statistics for NGOs, NPOs, and charities worldwide. Of those NGOs that use Facebook: 7) 97% have a Facebook Page. 13) Small NGOs have an average of 8,722 followers, medium NGOs 32,092 followers, and large NGOs 109,158 followers.

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2023 Cause Awareness & Giving Day Calendar for Nonprofits

Nonprofit Tech for Good

Cause awareness and giving days are powerful themes upon which to launch digital marketing and fundraising campaigns. 27: World NGO Day — #WorldNGODay. 5: International Day of Charity — #CharityDay. 28: Giving Tuesday — #GivingTuesday. 16: Martin Luther King, Jr. Day of Service — #MLKDay. September.

Awareness 359
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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

The data from GivingTuesday comes from their 2019 GivingTuesday Impact Report and the 2020 Global Trends in Giving Report data is based on the survey responses of 2,263 GivingTuesday 2019 donors. From GivingTuesday : 1) The estimated total of online and offline giving across sixty countries on GivingTuesday 2019 is $1.97