4 Top Donor Retention Strategies to Keep Your Year-End Donors
CauseVox
JANUARY 20, 2025
It costs 200-300% more to attract new donors than it does to get a second gift. Youre also more likely to get larger gifts from donors who give over time, so youre making more money. Very simply, donor retention refers to the number (or percentage) of donors that return to give another gift in a specific time period.
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