Game On: How Gamification is Changing the Sector
ASU Lodestar Center
MAY 24, 2016
Global 2000 businesses have recognized gamification as a powerful tool to engage consumers and motivate them to purchase more products. In some cases, fundraisers become casino nights or raffles drive donors to purchase family vacations for two to three times more than their standard price, all just to support a charity. Player Goals.
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