Nonprofit Tech for Good

SEPTEMBER 13, 2021

The 2021 Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. To receive future updates about the Global NGO Technology Survey data, please sign up for Nonprofit Tech for Good’s email newsletter.

Stats 297

Stats Fundraising Data Online 297

Bloomerang

DECEMBER 13, 2022

Being thanked for my previous gift was much more persuasive than receiving multiple emails and direct mail letters. After giving, I received email updates that always included expressions of appreciation for my contribution. Long-term retention (5+ years) is now 10% or less. “ Donor Negative ACTIONS. People give.

Retention 130

Retention Donor Nonprofit Gift 130

Nonprofit Tech for Good

DECEMBER 8, 2021

To purchase the recording, please email your request to Heather Mansfield. Quarterly Impact Reports enhance your website, email, and social media content strategy. Prominently feature a call-to-give, an email newsletter opt-in, and a call-to-follow on social media on your landing page. 3) Prioritize your email campaigns. .

Trend 336

Trend Fundraising Digital Marketing 336

sgEngage

JULY 5, 2022

In regards to the key question of “are corporate matching gifts and donor retention levels related?” Matching gifts and donor retention share a positive correlation, with each variable increasing alongside the other. What to Know About Donor Retention. The Correlation Between Matching Gifts and Retention Rates.

Retention 105

Retention Gift Donor Program 105

TechImpact

OCTOBER 16, 2013

” Literally, they keep charity alive and help nonprofit organizations grow and flourish, so how do you keep your donors and sponsors interested in your nonprofit for years to come? email, snail mail, fax, phone, etc.). Fundraising Industry News Leadership big donor CRM database donor donor retention fundraising major donor'

Support 230

Support Tips Donor Database 230

NetWits

DECEMBER 28, 2010

First Year Donor Retention is 29.3%. Fundraising Email Response Rate is 0.13%. How can we continue to push the limits of the internet, social media, online fundraising, email communication, etc? Here’s a quick peek into some key statistics. Troublesome] Fundraising Stats.

Profit 264

Profit Business Stats Statistics 264

sgEngage

DECEMBER 18, 2024

Volunteering plays a crucial role in charitable support, serving as the backbone for many nonprofits, charities, and causes. In line with these findings, one fifth of participants has volunteered their time with nonprofits, charities, or causes in the last 12 months. There are, however, some generational and regional differences.

Generation 105

Generation Volunteer Research Global 105

NetWits

NOVEMBER 15, 2011

Charity Navigator. Charity Navigator. Charity Navigator. First year retention for multichannel donors was 51%. Check out some of the info and screenshots I shared last week on the Blackbaud webinar Year-End Fundraising Campaigns that Rock with Frank Barry from Blackbaud and Kai MacMahon from Autism Speaks.

Fundraising 234

Fundraising Blackbaud Donation Charity 234

3rd Sector Labs

OCTOBER 2, 2014

Do they distract donors from developing longer term relationships with the sponsoring charity? Are they reaching new donors who never would have engaged with the charity to begin with? million donor names, emails and contact information. ALSA should not simply send out a fundraising letter or email to all of them.

Challenge 183

Challenge Data Donor Charity 183

Nonprofit Tech for Good

MAY 16, 2024

The Role of AI in Fundraising Utilizing AI in Charities At its core, AI in fundraising uses AI to analyze data. This many-sided approach lets charities operate more efficiently and effectively. It lets charities send targeted messages. It represents a big change in how charities do fundraising. Nonprofits can embrace AI.

Donation 273

Donation Fundraising Data Donor 273

Nonprofit Tech for Good

APRIL 5, 2021

Please sign up for Nonprofit Tech for Good’s email newsletter to be alerted of new posts. You can also add contact information which will add a “Contact” button, a “Call” button, or an “Email” button to your profile depending upon which contact information you provide.

Practice 363

Practice Nonprofit Social Media Facebook 363

Nonprofit Tech for Good

DECEMBER 9, 2022

Email Marketing and Customized Giving. These types of donations, once set up, are easily executed with nonprofit software such as Giveffect – an all-in-one nonprofit management software that includes donation management, relationship management (CRM), volunteer management, email marketing, and more in one easy-to-use suite.

Fund 331

Fund Nonprofit Pledge Donor 331

Nonprofit Tech for Good

OCTOBER 10, 2019

By Paige Kutliek , SEO Manager at GoFundMe ––a free fundraising platform for charities, people, and the causes you care about. Emails: This is a great option if you have a solid database of supporters who already receive emails from your organization. 1) Choose the right fundraiser images and videos. 11) Thank your donors.

Organization 252

Organization Guide Campaign Nonprofit 252

Care2

FEBRUARY 11, 2013

Unfortunately, many nonprofits don't feel like they have the luxury of focusing on fundraising strategies that will bring in long-term results, which has led to low donor retention rates. According to the Fundraising Effectiveness Project, the commercial business customer retention rate is 94%. That is an attrition rate of 59%.

Retention 76

Retention Rate Donor Strategy 76

Bloomerang

FEBRUARY 13, 2023

Community Brands recently shared donor retention data that reinforced alarming trends that the nonprofit sector has been monitoring for a while. In their survey, they asked nonprofits what their current donor retention rate was: about 60% said they didn’t know and the rest had an average donor retention rate of 45%.

Donor 134

Donor Strategy Retention Help 134

Care2

NOVEMBER 6, 2014

All nonprofits struggle with donor retention. 36% of donors give more generously to charities that communicate measurable accomplishments. Some of your donors are extremely connected to email and mobile, but others still appreciate that newsletter delivered by the postal service. You might think that your donors are a mystery.

Retention 70

Retention Donor Mail Stats 70

Connection Cafe

JANUARY 16, 2014

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Over the past 10 years, donor retention has fallen from 33% to 27%. Go back further.

Retention 45

Retention email Donor eBook 45

Bloomerang

JANUARY 11, 2024

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants tips to improve first-time donor retention: Dear Charity Clairity, What tips would you give to a small to medium-size shop to improve first-time donor retention? Interesting stuff!

Donor 122

Donor Tips Time Retention 122

Bloomerang

JULY 26, 2024

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants insight into what role direct mail plays in fundraising in a digital world: Dear Charity Clairity, I’m wondering what role direct mail plays in our digitally-dominant world ? and 1% is reasonable today.

Mail 121

Mail Roles Digital Fundraising 121

Connection Cafe

JANUARY 16, 2014

The 2014 Nonprofit Communications Trends Report was released last week and one of the more interesting findings was that donor retention remainsa lower priority. As my colleague Frank Barry mentioned, most nonprofits stink at donor retention. Over the past 10 years, donor retention has fallen from 33% to 27%. Go back further.

Retention 40

Retention email Donor eBook 40

Bloomerang

DECEMBER 11, 2021

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Dear Charity Clairity, I’m wondering if you have a data point readily available in your brilliant brain? I know about donor retention rates, goals, etc., Acquisition strategy and retention strategy go hand-in-hand. Please submit your question here.

Rate 131

Rate Donor Retention Mail 131

Greater Giving

DECEMBER 12, 2024

If your platform enables charity eCards, you can also sell your cards, making them the perfect holiday fundraiser. Your eCard platform may allow you to customize the senders email address to reflect someone from your organization. Design festive cards and write warm messages that recognize each donors contributions.

Volunteer 52

Volunteer Donor Charity Reflection 52

Allegiance Group

OCTOBER 3, 2022

Donor retention is the second-highest concern for nonprofits, according to the 2022 CCS Philanthropy Pulse survey. What is donor retention? Donor retention measures how many donors continue to give to your organization. Understanding what may have encouraged the first and subsequent donations is key to understanding retention.

Retention 52

Retention Donor Mail Gift 52

CauseVox

DECEMBER 12, 2024

One classic example of this is breast cancer charities fundraising during October, which is Breast Cancer Awareness Month. Every breast cancer charity should have October specifically marked on their fundraising calendar.

Calendar 89

Calendar Template Fundraising Develop 89

Allegiance Group

JANUARY 28, 2025

At a deeper level, fundraising is transactional: I give you something, and you give me something in return for my charity. Increase retention rates: In general, less than half of all donors will give the following year. Moreover, just a 10% improvement in donor retention rates can increase a donors lifetime value by 200%.

Relationship 52

Relationship Fundraising Donor Gift 52

Bloomerang

MAY 19, 2023

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Dear Charity Clairity, Do you have any tips for acquiring phone numbers? Especially if you begin with prompt, personal thank you calls which, research shows , deliver a powerful punch when it comes to increasing subsequent donor retention and gift size.

Phone 104

Phone Donor Mail Charity 104

Byte Technology

NOVEMBER 23, 2015

From donor retention rates to percentages detailing fundraising success or failure, social media likes to e-newsletter pass-ons, statistics, in the most basic sense, let them know if their efforts are being rewarded in monetary returns and supporter encouragement and engagement. Volunteers give twice as often to charity as non-volunteers.

Statistics 100

Statistics Profit Giving Game 100

The Modern Nonprofit

JUNE 1, 2021

Why donor retention is a big deal. By focusing on donor retention, you can begin building the kind of relationships that will provide your nonprofit with key funding in the long run. In fact, research shows that 53% of donors leave due to the charity’s lack of communication. Are you asking your new donors to give again?

Donor 111

Donor Giving Gift Retention 111

Qgiv

JULY 12, 2021

Email Fundraising Statistics. Individuals that earn $25,000 or less donate the largest share (16.6%) of their income to charity. Email Fundraising Statistics. Email has the highest return on investment of any marketing channel ($40 for every dollar spent!). Open rates for nonprofit emails is between 15% and 17.5%.

Statistics 116

Statistics Fundraising Raise Social Media 116

Bloomerang

NOVEMBER 29, 2021

Some organizations share a new monthly video, either on their website or via email, but you don’t have to do anything elaborate. EXAMPLE: Charity: water. You may as well borrow from the best, and Charity: water does an outstanding job of storytelling through their monthly giving community The Spring. EXAMPLE: Vida Joven.

Program 115

Program Giving Marketing Nonprofit 115

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Here’s the complete breakdown: 5% thought the charity did not need them. 18% thought the charity had poor service or communication. 16% passed away.

Donor 135

Donor Ideas Strategy Create 135

Bloomerang

MAY 9, 2021

Here at Bloomerang, we specialize in donor retention. Retention is the key to maximizing your fundraising strategy, and appreciation is at the root of that strategy. Here’s the complete breakdown: 5% thought the charity did not need them. 18% thought the charity had poor service or communication. 16% passed away.

Donor 135

Donor Ideas Strategy Create 135

The Modern Nonprofit

SEPTEMBER 27, 2024

Donors tend to be loyal to a few select charities. At a minimum, your supporters should receive a thank you email. But even if you don’t have the resources to send personalized notes to all your donors, you can craft segmented emails with a touch of personalization to send relevant groups of donors, volunteers, and event-goers.

Donor 98

Donor Volunteer Campaign Survey 98

Bloomerang

AUGUST 9, 2021

You need to prioritize how you can increase your donor lifetime value by using a variety of strategies that increase donor retention and upgrades. Perhaps you put in place a series of mailed and emailed “touches” for non-major donors, lumping $25 donors together with $500 donors. They actually cost you money ! Usually not enough.

Donor 134

Donor Strategy Fundraising Gift 134

Saleforce Nonprofit

JANUARY 19, 2022

Unfortunately, 27% of our attempts to sign up for email were unsuccessful, resulting in lost opportunities to engage. Retention of online donors is low in the sector. However, retention requires communication. This means it is critical that donation and email subscription forms work smoothly and are simple and easy to follow.

Support 98

Support Online Donation Donor 98

Bloomerang

MAY 26, 2021

Your list could include: age range, income range, religious affiliation, making donations to other charities, having school-age children, etc. . Once you have their first gift, make sure you work extra hard to bond them to your organization—otherwise retention can be a problem moving forward. Options could include: Direct mail.

Donor 130

Donor Program Tips Channel 130

NTEN

JANUARY 4, 2011

We were interested in: How much and how often donor s gave How many donors were gained and lost Where donors were in the long-term donor lifecycle How donors behaved in different online venues: social networks, giving portals, and charity websites. lower than for donors who give via charity-branded giving pages.

Studies 95

Studies Donor Giving Online 95