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[DATA] 14 Must-Know Stats About How Nonprofits Use Social Media

Nonprofit Tech for Good

The Open Data Project [ español , français ] seeks to gain a better understanding of how nonprofits, NGOs, and charities worldwide use technology for digital marketing and fundraising. 1) 87% of nonprofits worldwide use social media. Of those that use social media: 97% use Facebook Pages – up from 84% in 2019.

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How Nonprofits Can Use Behavioral Science to Engage Supporters on Social Media

Nonprofit Tech for Good

While social media is now a common part of every nonprofit’s communication strategy, a common sentiment is that interacting on social media is a poor substitute to in-person interactions. As a result, social media strategies are often used to supplement in-person events.

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82 Fundraising and Social Media Stats for Nonprofits

Nonprofit Tech for Good

The number of new donors giving to charity declined by 7.3% The typical return donor made a second donation around 349 days after their first donation. 29% of annual donation volume occurs from #GivingTuesday through the end of the year ( The State of Modern Philanthropy Report ). billion USD to charity.

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How to Build a Great GivingTuesday Donation Form

Neon CRM

Your GivingTuesday donation form is one of the most important pieces of your campaign. Nearly every social post, email, or direct mail piece you create for the big day will point people to this page. And how can you build a GivingTuesday donation form your supporters will love? Let’s take a look. You have two options here.

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4 Key Features of the New GoFundMe Charity™

Nonprofit Tech for Good

Today, GoFundMe has expanded their platform to nonprofits in the United States and Canada with the launch of GoFundMe Charity. For nonprofits looking to expand their crowdfunding campaigns in 2020, here are four key features of the new GoFundMe Charity : 1) Customizable campaigns to reflect your nonprofit’s brand.

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6 Generations of Giving: Who Gives the Most and How They Prefer to Give

Nonprofit Tech for Good

.* Their average individual gifts are the highest among all generations, so securing even one donation from a member of these generations is a huge win. 1) The Silent Generation (1925-1945) 88% give to charity, donating an annual average of $1,367 across 6.2 organizations** 11.8% organizations** 23.6%

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22 Statistics About #GivingTuesday Donors Worldwide

Nonprofit Tech for Good

From the 2020 Global Trends in Giving Report : 2) 9% of donors worldwide donated to a nonprofit, NGO, or charity on GivingTuesday 2019. Mobile Money, such as Vodafone M-Pesa and Airtel Money – 1%. 8) 47% donate to crowdfunding campaigns that benefit NPOs, NGOs, and charities. Social media – 25%.