Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)
The Fundraising Authority
SEPTEMBER 7, 2022
Far too many organizations reply “everyone is a prospect” or “everyone with enough money is a prospect.” You only have so many staff members, so much money and so much time in a day. What are their demographics (age, gender, location, industry, interests)? This is a mistake that costs non-profits valuable time and resources.
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