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Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)

The Fundraising Authority

Far too many organizations reply “everyone is a prospect” or “everyone with enough money is a prospect.” You only have so many staff members, so much money and so much time in a day. What are their demographics (age, gender, location, industry, interests)? This is a mistake that costs non-profits valuable time and resources.

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[ASK AN EXPERT] How To Best Approach Sponsors Around Different Giving Levels

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Today’s question comes from a nonprofit employee who wants advice on how to approach sponsorship giving levels without seeming pushy: Dear Charity Clairity, We are a small nonprofit. More outreach to particular demographics (that may match sponsor demographics)?

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8 Tried-and-True (Secret) Individual Donor Fundraising Action Tips

Bloomerang

After all, your thank you establishes trust and kick starts your ‘next gift strategy.’ Either ask the gift processor to do this or have someone else, preferably on the development team, take on this assignment. If you feel you get too many gifts a day to do this, reconsider. Do you type your signer’s signature? Scan it in?

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5 Research-Backed Lessons on Major Gifts Fundraising

Connection Cafe

Last month, the Blackbaud Institute released a report entitled “ Share of the American Wallet ,” which uses the Bureau of Labor Statistics’ Consumer Expenditure Survey data to explore how demographic attributes and discretionary spending patterns relate to philanthropy. Does that mean that you don’t have any major gift prospects ?

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How to Use Data to Improve Prospect Identification

sgEngage

Yet for all that may be different between organizations, shared fundraising challenges seem to endure, especially when it comes to identifying more opportunities for major gifts. The characteristics of a strong major gift prospect do not materialize out of thin air just because they make their first $1,000 gift.

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TREND SPOTLIGHT: Small Donors Are Giving Big

Greater Giving

GivingTuesday reported an 11% increase in participation small donors (those who gave gifts of less than $500)—a marked change from previous years, when overall charitable donations by individuals actually decreased. More people than ever are donating to charity using their mobile devices—particularly small donations and micro-donations.

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The Value of Gifting in the Nonprofit Sector

NonProfit Hub

These gifts have ranged from pens, pins, plaques, to expensive gift baskets, coffee mugs and the naming of a building or room, in the case of philanthropists. Despite the assumption that gifting is good ethics, creates repeat donors and positive word-of-mouth, I have found no evidence that this is an effective strategy.

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