Who Qualifies as a Major Donor Prospect for Your Organization? (3 Guidelines)
The Fundraising Authority
SEPTEMBER 7, 2022
What are their demographics (age, gender, location, industry, interests)? See if you can figure out what donors are most likely to give to your charity. In order to be a major donor prospect, the person has to have the capacity to give at the level that you consider to be a major gift. Where did they come from?
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