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3 common fundraising mistakes nonprofits make—and how to avoid them 

Candid

By themselves, social media appeals, fundraising letters, and other mass marketing efforts offer low conversion rates and contribute to message fatigue and information overload. Using language that can be off-putting to potential donors According to the Better Business Bureau , only one in five Americans “highly trusts” charities.

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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

Prefer to donate to local charities or make a long-lasting impact through their investments. See giving as a family tradition and seek to teach their children generosity. The best way to find out is to ask them directly: Schedule regular check-ins with board members and personal conversations with donors, especially new ones!

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Great reads from around the web on January 15th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. You can join the conversations in the comments, or click through to the original posts to find what others are saying. Between now and January 22, people who add the application can vote up to five times for five individual charities.

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10 Power Words Nonprofits Use to Increase Conversions

NonProfit Hub

Sure, you could offer different pricing, features or benefits, but there’s one element you can tweak to increase conversions almost instantly: copywriting. That’s why we’re going to teach you about power words. That’s why we’re going to teach you about power words. Good copy brings out emotions in readers. Investment”.

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[ASK AN EXPERT] Who are the Best Prospects for Legacy Gifts?

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Dear Charity Clairity, My board wants us to develop a legacy giving program. Recognize 30% of loyal donors will be open to a conversation about legacy giving . 30% of loyal donors = 150 open to PG conversations . — Charity Clairity.

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[ASK AN EXPERT] What To Do When Lead Development Staff Won’t Leave Their Desk

Bloomerang

CFRE, our very own Fundraising Coach , also known as Charity Clairity. Dear Charity Clairity, Every time I attend a conference or webinar on the subject of major donor development I learn about the importance of meeting with major donors in person. Thanks for this question, Charity Clairity. — Fear of Being Held Back.

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On appealing year end appeals & being pitch-erific

Beth's Blog: How Nonprofits Can Use Social Media

By “pitch”, I mean opening the door to deeper engagement with your organization, whether through a quick conversation with someone who is learning about you for the first time or the ask in a year-end appeal letter to a donor who has supported you for a long-time. Those initial conversations tend to be awkward and creepy.