Twitter As Charitable Giving Spreader: A Meta Analysis
Beth's Blog: How Nonprofits Can Use Social Media
NOVEMBER 30, 2008
There were a number of social media influentials who reached out to their networks helping to contributing to a community culture of giving on Twitter. His Tweet-a-thon raised over $5,000 for his charity on Twitter. The short time period helped build momentum and a forward moving campaign that people wanted to be a part of.
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