Chapter Skills Storytelling 
Nonprofit Tech for Good
SEPTEMBER 14, 2014
The effective use of social networks is a skill not to be underestimated. To avoid being repetitive by listing these best practices in each of the chapters dedicated to social networks, those universal best practices are: 1. Prioritize storytelling over marketing. This reflects a seismic shift away from text to visual content.
Nonprofit Tech for Good
FEBRUARY 23, 2017
After your nonprofit has crafted a content strategy and created an editorial calendar (Chapter 7), the next step is to start thinking about the tone of voice of your content. Storytelling should be your top priority, but balanced with a steady intermingling of marketing, fundraising, engagement, and curation. Storytelling.
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Beth's Blog: How Nonprofits Can Use Social Media
JUNE 14, 2017
My colleague, Julia Campbell, has just published a book, “ Storytelling in the Digital Age: A Guide for Nonprofits ” and was kind enough to share an advanced copy. This comprehensive book covers the following: Part One addresses storytelling readiness, especially now to transform your nonprofit’s culture.
Nonprofit Tech for Good
NOVEMBER 30, 2014
Storytelling should be your top priority, but it should be balanced with a steady intermingling of marketing, fundraising, engagement, and curation. Storytelling. When done well, storytelling will evoke emotions ranging from empathy to anger that will galvanize your donors and supporters to take action on behalf of your nonprofit.
Beth's Blog: How Nonprofits Can Use Social Media
DECEMBER 23, 2011
Here are six fantastic books that I read this year that help you gain 21st century skills like learning from failure, reflection, visualization, and more. Another topic that I’ve been tracking for a few years is information overload, with an emphasis on information coping skills. Both by authors with first names of Brian.
DipJar
APRIL 19, 2021
So, you would think that the most pressing skill to build is in revenue generation, like fundraising , government grants, or fee-for-service programs. Yes, the number one skill that nonprofit professionals need to focus on in 2021 is marketing. The first skill to develop in seeking major gifts is prospect research.
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 18, 2012
In my forthcoming book, “ Measuring the Networked Nonprofit ,” co-authored with KD Paine, my favorite chapter was about the sense-making process of measurement – called “Measurement and the Aha! Source: Hot Button Studio. Moment—Using your data to tell stories, make decisions, and change the world.”
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