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Here’s why AG1’s CEO is envisioning the DTC supplement on store shelves

Fast Company Tech

In 2024, Cole made the leap from selling fast food to health supplements by becoming CEO of AG1 (formerly known as Athletic Greens), which sells a green multivitamin and nutrient powder. Now AG1 is big enough for me to come in and lead this chapter. Valued at $1.2 Do you have any guilty pleasures?

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