New Book: How To Implement Multichannel Online Campaigns
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 1, 2013
As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns. The book also covers what staffing structure is required for success of multichannel campaigns. This is called the hybrid model – although it has to be silo free for it work.
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