Paul Smith Teaches You How To Sell With A Story
Eric Jacobsen Blog
SEPTEMBER 5, 2016
Paul's new book includes : Model stories Skill-building exercises Enlightening examples from Microsoft, Costco, Xerox, Abercombie & Fitch, Hewlett Packard, and other top companies. What took longer was actually convincing myself that writing a book teaching salespeople how to be better storytellers would make the world a better place.
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