How To Sell With A Story
Eric Jacobsen Blog
FEBRUARY 25, 2021
Paul's Sell with a Story book includes : Model stories Skill-building exercises Enlightening examples from Microsoft, Costco, Xerox, Abercombie & Fitch, Hewlett Packard, and other top companies. Then I decided to make that one of the topics covered in the book, spanning two different chapters. If you have not read it, please do.
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