New Book: How To Implement Multichannel Online Campaigns
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 1, 2013
As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns. Use virtual tools to manage campaign internally (Yammer, Google Docs, Listening Dashboards, Private Facebook Groups, etc). The chapter goes on to outline different the optimum staffing for multichannel campaigns.
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