Groundswell Book Club Part 5: Embracing
Museum 2.0
SEPTEMBER 4, 2008
Chapter 9 focuses on "embracing" the groundswell, or finding ways to involve users in the development of new products, services, and strategies. How many museums have stacks of comment books that are only culled for the gushing quotes that belong on annual reports? But getting information from visitors is not enough.
20 
Let's personalize your content