Boy Scouts Of America Rebrands To Scouting America
The NonProfit Times
MAY 13, 2024
The Boy Scouts of America (BSA), which in recent years has been rocked by declining participation, a coronavirus pandemic that limited in-person gatherings, sexual abuse litigation and Chapter 11 bankruptcy restructuring for the national organization, is being rebranded. In some cases, rebranding also yielded organization cultural benefits.
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