New Book: How To Implement Multichannel Online Campaigns
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 1, 2013
As a trainer, I was most interested in Chapter 7 about equipping your organization to do multi-channel campaigns. The idea is to go from a hierarchical structure (what Allison Fine and I described as Fortress in our book) to a more collaborative, team offer. The book offers some recipes for culture change.
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