P2P Donors Are Not Strangers: Convert Them into Real Supporters
sgEngage
JUNE 6, 2024
She’s the development director at a local chapter of a large, nationwide nonprofit organization. Like many nonprofits, her chapter hadn’t met its annual fundraising targets for the past couple of years. My friend and colleague Meghan was upset. Individual giving was down, and so were major gifts. Our conversation continued.
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