Captivology: The Science of Capturing People’s Attention
Beth's Blog: How Nonprofits Can Use Social Media
MARCH 3, 2015
The chapter gives examples of recognition, validation, and empathy create an attention trigger. For empathy, Parr uses the example of the BatKid story from Make-A-Wish Foundation in San Francisco. She asked 121 students to fill out a short survey in exchange for five dollars. It is based on reciprocity.
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