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Gen X Responds to Good Storytelling “By sharing personal stories and experiences that showcase the impact of our cause, we’ve been able to connect with Gen X on a deeper level and inspire them to support our fundraising efforts.” .”— It’s more important to find what works for your organization and invest wisely in those channels.
It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona.
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