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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Related Links: 12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness. There absolutely is a math to social and mobile media.

Mobile 217
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The Math and Science of Social and Mobile Media: A Spreadsheet to Track Your Fundraising Success

Nonprofit Tech for Good

If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), Related Links: 12 Must-Know Stats About Social Media, Fundraising, and Cause Awareness. There absolutely is a math to social and mobile media.

Mobile 184
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AFP and NTC…Together AGAIN

Connection Cafe

Our good friend and business partner in Canada, Michael Johnston of HJC, also shared some interesting stats about the differences in the nonprofit landscape that I thought I’d pass along. Sounds like the email channel in Canada should be high on your list if it isn’t already.

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4 Ways Canadian Charities Can Improve Email Fundraising in 2019

Connection Cafe

Multi-channel donors can be 212% more valuable for your organization than offline-only donors. Multi-channel donors have a 56% higher retention rate than offline-only donors. Send more personal looking, sounding, and feeling email appeals. You can download the full study for more ideas, examples, and stats here.

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Your Data is Going to Break Up with You

NTEN

What channel (direct mail, email, social media) the gift came through. Funders are going to eat those stats up! And that sounds like a great relationship to me. . Let's say your development staff shows you something like this: 782 first time donors in 2009. 129 have donated again in 2010. 16% retention rate . Dates of gifts.

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Reinvigorate your Employee Giving Program

Connection Cafe

Sounds like you? Become familiar with the CSR research available and pull the data or stats that will help inform your colleagues. Communications colleagues can help you develop the right messaging and select the most effective communication channels to get heard. Don’t take it personally and definitely don’t worry.

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Master These Email Marketing Strategies For Fundraising Success: Nonprofit Link Roundup

Nonprofits Source

While this sounds great, the real question becomes: Are you doing everything you can to maximize your investment into email marketing? It sounds like a silly question, but 46% of marketers say they use more than one email service provider (ESP). 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support.

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