Nonprofit Tech for Good

FEBRUARY 14, 2011

However, one thing that is certain is that the ROI (Return on Investment) from e-newsletters is still relatively high compared to other Web-based channels. For me, that ROI translates into webinar attendees and speaking engagements. Thanks to blogging, my e-newsletter list tripled in size in half the time.

Newsletter 247

Newsletter Social Media Build Media 247

Nonprofit Tech for Good

JULY 28, 2010

Social media skeptics often say that it’s a waste of time to utilize social networking sites because they are here today, and then gone tomorrow. I just didn’t see how a Facebook Group could ever compare to a MySpace profile in terms of power and ROI (Return on Investment). Social media in many ways is a numbers game.

Social Network 192

Social Network Community Network Myspace 192

Nonprofit Tech for Good

JANUARY 14, 2013

Ask for your raise first, and then ask for a budget for graphic design work (avatar, Twitter background, YouTube Channel background, Facebook banners, etc.), Facebook, Twitter, YouTube, etc. Facebook, Twitter, YouTube, etc. My mind wanders after a couple of paragraphs even when reading New York Times Bestsellers.

Social Media 237

Social Media Management Media Social 237

Whole Whale

SEPTEMBER 22, 2020

The most common mistake we see is trying to acquire a donor on the “first date” interaction only, instead of viewing donor acquisition like a longer relationship that must be nurtured over time. They have a landing page and can be promoted across many channels or used as a search engine marketing page. Paid: YouTube Ads.

Ideas 98

Ideas Donor Work Online 98

Nonprofit Tech for Good

JUNE 18, 2012

Now that I have had some time to work with the tool set and figure out through a process of trial and error what kind of content works best on Google+, not only has engagement significantly increased on the Nonprofit Organizations Google+ Page in recent months, but so has my Return on Investment (ROI). Time: 1pm-2:00 EDT.

Calendar 196

Calendar Google Organization Plugin 196

Media Cause

JUNE 28, 2021

Channel selection comes down to a few things: your goals , your audience and your budget. These platforms do not require any type of minimum spend—and are great at driving an ROI on direct response fundraising campaigns. . Video ads are great, but they take more time and budget to produce than images.

Practice 59

Practice Audio Nonprofit Search 59

Nonprofit Tech for Good

DECEMBER 20, 2010

YouTube: youtube.com/thetaprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Are they paid, full-time, part-time? Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Website: www.taprootfoundation.org. Jumo: [link].

Social Media 189

Social Media Foundation Examples Media 189

Nonprofit Tech for Good

SEPTEMBER 14, 2010

The best new media managers, online community builders, bloggers, and activists will be connected and communicating with their supporters from anywhere, at any time when the need arises. Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry.

Blackberry 215

Blackberry Tools Media Management 215

Twenti - Digital Marketing For Nonprofits

MAY 23, 2020

Personalised emails deliver 6 times higher transaction rates, which could mean 6 times more donations! High return on investment (ROI). Sounds great, but 70% of brands admit they don’t effectively measure the ROI of their email marketing. Top 5 Nonprofit Youtube Channels.

email 52

email Marketing FAQ Profit 52

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. Host Multi-week Sessions.

Awareness 52

Awareness Virtual Sponsor Industry 52

AccelEvents

MARCH 12, 2021

If you are looking to increase brand awareness, you are likely considering marketing strategies like social media takeovers and Youtube channels, among others. But one marketing channel that is sure to make sense is a hybrid event. Host Multi-week Sessions.

Awareness 52

Awareness Virtual Sponsor Industry 52

Nonprofit Tech for Good

NOVEMBER 28, 2011

At the time, nonprofits were primarily only using Myspace and YouTube. It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web. Get training.

Social Media 242

Social Media Media Social Stats 242

Nonprofit Tech for Good

DECEMBER 12, 2011

are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment). Define Your Metrics and Create a Social Media ROI Spreadsheet. Though most nonprofits in the United States, Canada and the U.K.

Social Media 217

Social Media Media Avatar Organization 217

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Timely, relevant breaking news is basis of a good social media campaign.

Content 230

Content Ideas Organization New York 230

CauseVox

JUNE 9, 2021

Either way, it’s time to brush up on your peer-to-peer fundraising chops and check out some online fundraising ideas that you can use to attract donors to your nonprofit. Choose a day and actively encourage donations and sharing through all your social media channels, such as Twitter, Facebook, Instagram, LinkedIn, and Snapchat.

Ideas 98

Ideas Online Fundraising Charity 98

Achieve

JULY 2, 2019

After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time! I find that a lot of times, employees at nonprofits are wearing a dozen hats trying to do “all of the things”. How often are you posting on each channel?

Social Media 52

Social Media Media Hints Social 52

Nonprofit Tech for Good

JANUARY 3, 2012

I took some much-needed time off in December and was able to spend some down time reflecting on the future of social media and mobile technology for the nonprofit sector. One of the simplest ways to significantly increase your nonprofit’s return on investment (ROI) from using social media is to learn basic HTML.

Social Media 240

Social Media Media Management Social 240

See3

OCTOBER 25, 2007

As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. Check out the channel for the 92nd Street Y at [link].

YouTube 40

YouTube Donation Darfur Google 40

See3

OCTOBER 25, 2007

As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. As part of the new YouTube for Nonprofits , Google has integrated Google Checkout donation processing for organizations in the program. Check out the channel for the 92nd Street Y at [link].

YouTube 40

YouTube Donation Darfur Google 40

Care2

AUGUST 16, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" frogloop: what advice do you have for nonprofits using YouTube to effectively advance their mission?

YouTube 34

YouTube Video Social Media Advocacy 34

Qgiv

DECEMBER 15, 2021

Video has long been the most popular way for audiences to consume media, and that’s not going to change any time soon. While taking the time to brand your form is important for any organization, it’s even more important if you’re a branch of a larger organization, such as the SPCA or Humane Society. . Text campaigns.

Raise 52

Raise Money Donation Practice 52

Amy Sample Ward

JUNE 6, 2012

After all, building and maintaining a meaningful social media presence requires a significant investment of time — and it’s not always easy to measure the return on that investment. Channels covered included online, direct mail, telemarketing and canvassing."

Web 117

Web San Francisco Bookmarking Search 117

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 14, 2010

Your website is becoming a channel and the web is already a hybrid mix of media where video plays a dominant role. More than 24 hours of video is uploaded to YouTube every minute, and there are as many people over 55 watching video on YouTube as there are under 18. Utilize YouTube Annotations. How big is video online?

Video 106

Video El Salvador Donation Fundraising 106

NonProfit Hub

SEPTEMBER 25, 2015

Coca-Cola used Twitter hashtags, Facebook pages, interactive kiosks, TV ads, email marketing, YouTube videos—you name it. Of course, your NPO likely doesn’t have a multi-million dollar marketing budget, but the message in this campaign was clear and consistent across all of these media channels. Increase Your Return. Get Started.

Integration 28

Integration Practice Profit Marketing 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2009

I have also ranked them from easy to moderate to time consuming. Moderate* Note: This can be time consuming if you let it, so that’s why I encourage nonprofits to spend at least 15 minutes a day using two main online social networks. YouTube Nonprofit Program: YouTube. Tags: ROI. Moderate* 7.

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Track Social Media Tools Widget 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 11, 2008

Jeremiah Owyang posted this case study about how they used YouTube and Flickr to share their media and encouraged the community to create content. Impressive to read that some videos were downloaded 100,000 times! It's time to reinvent some more. Fun with Metrics: Measuring Success and ROI. How do you calculate the ROI?

Florida 50

Florida ROI Metrics Social Media 50

Nonprofit Tech for Good

MAY 18, 2013

At the time the book was written, mobile wallets hadn’t been launched yet. Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). That said, for those of you that have bought the book [Thank you!],

Social Media 264

Social Media Social Chapter Media 264

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 27, 2009

2.) How does your strategy support or enhance other communications/fundraising channels? that already exists on our website or are media stories from local media outlets on our social media channels like Facebook. Finding hard data in the ROI of social media is difficult. This increased our online giving significantly.

Ohio 88

Ohio Children Social Media Twitter 88

Nonprofit Tech for Good

MAY 18, 2013

At the time the book was written, mobile wallets hadn’t been launched yet. Know that using third-party apps decreases ROI if not used carefully. Even the tiniest of changes from posting natively can result in decreased Return on Investment (ROI). That said, for those of you that have bought the book [Thank you!],

Social Media 210

Social Media Social Chapter Media 210

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 5, 2009

Now say that five times fast! They use social media to achieve goals of increased transparency and increased donations of blood, time, and money. They spend time reading other posts by the blogger to help make this decision. They now use this approach with other channels, like Twitter, for example. In that order.

Story 72

Story Learning Organization Metrics 72

NTEN

FEBRUARY 20, 2009

LOLnptech Lot's of member news and activity online this week, so, in the order that I ran across them: NTEN member organization United Nations Foundation was mentioned in a Forbes article discussing ways nonprofits are raising money in tough times. UNF has a YouTube channel and uses Twitter to engage support online.

Nptech 36

Nptech NTEN Mashup Listserv 36

Care2

JUNE 5, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Websites like Facebook, MySpace and YouTube are among the top 10 most trafficked sites in the US.

Social Media 47

Social Media Online Advocacy Media 47

M+R

OCTOBER 26, 2022

Read time: 6 minutes. But we knew that growing awareness on digital channels would be important to building the next generation of donors. 1 So we turned to YouTube to unlock rich, new storytelling formats and connect with donors in ways that would complement our Search campaigns. Scale performance campaigns across channels.

Raise 59

Raise Channel YouTube Search 59

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Although it is a slow time of year and the busy fundraising season is still several months away, there's been lots of activity in the social fundraising judging by these roundups of links from Peter Deitz and Tom Watson (not to mention all the items tagged in the nptech tag stream ). More coverage in the blogosphere and beyond here.

Nptech 50

Nptech Social Fundraising Plugin 50

Care2

FEBRUARY 17, 2009

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" In the words of Vinay Bhagat, CEO of Convio : “Donors increasingly prefer online channels.

Demographics 45

Demographics Social Media Online Advocacy 45

Care2

JUNE 13, 2007

frogloop Home frogloop Home Receive monthly updates Subscribe to our RSS feed Follow frogloop on Twitter Most Popular Posts Social Network ROI Calculator Social Networking for Nonprofits: ROI, Tracking Tools and More "While Theyre Hot!" Believe it or not, YouTube is not the be all end all of video hosting sites.

Vlog 28

Vlog Video Social Media Resource 28