Nonprofit Tech for Good

DECEMBER 13, 2010

What was the very first social media tool your organization utilized, and when? I know our YouTube channel started in 2007. What social media tools are you currently utilizing? We’re using all of the main social media sites like Facebook, Twitter, YouTube, Flickr, etc. Who maintains your social media campaigns?

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Social Media Conservancy Media Interview 225

Nonprofit Tech for Good

JULY 11, 2012

To follow up on Monday’s post about why nonprofits should consider hiring a social media manger , below is an excerpt from Social Media for Social Good: A How-To Guide for Nonprofits that helps further explore the time commitment necessary to create and sustain a comprehensive social media stategy for your nonprofit.

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Social Media Media Social Nonprofit 268

Nonprofit Tech for Good

JANUARY 14, 2013

It’s commendable, but after four years of recession and the likelihood that you generously added social media to your already packed job description without compensation, it’s not sustainable and being overworked and underpaid will only lead to burnout and resentment. Despite popular memes that social media is “Free!”

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Social Media Media Social Management 267

Nonprofit Tech for Good

JANUARY 18, 2011

What was the very first social media tool your organization utilized, and when? In February 2006, WITNESS first social media tool was the launch of its YouTube Channel. What social media tools are you currently utilizing? Who maintains your social media campaigns? Please summarize your ROI.

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Social Media Examples Interview Media 255

Nonprofit Tech for Good

OCTOBER 22, 2012

On the day that I submitted the final manuscript of Social Media for Social Good: A How-To Guide for Nonprofits to McGraw-Hill, Facebook launched Timeline for Pages. here are 22 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits : 1. The Social Web, and Web 3.0: and Web 3.0.

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Social Media Social Media Chapter 276

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. below are 33 of must-read updates to Social Media for Social Good: A How-To Guide for Nonprofits. and Web 3.0.

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Social Media Social Media Chapter 234

Nonprofit Tech for Good

NOVEMBER 28, 2011

In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. It was the optimal time for early adoption of social media by nonprofits, and it’s no coincidence that the nonprofits that embraced these new tools in 2006 through 2008 are today the most successful nonprofits on the Social Web.

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Social Media Media Social Stats 271

Nonprofit Tech for Good

DECEMBER 12, 2011

The following is an excerpt from Chapter 2 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. are already using social media, many have not yet taken all of the steps below to ensure that their social media campaigns are built on a solid foundation meant to produce ROI (Return on Investment).

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Social Media Media Social Organization 244

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Note from Beth: Many nonprofits do not have dedicated teams for social media and social media strategy and implementation is typically only a part of a someone’s job. How much effort are your social media channels really worth? How can we most efficiently allocate our resources to maximize our social media’s effect?

Social Media 122

Social Media Channel Media Difference 122

The Next Web

MARCH 2, 2014

To measure the return on investment – or ROI – of your SEO campaigns, utilize the information aggregated from Positionly and Google Analytics to pull through the data and analyze patterns in traffic, increases in links, sustainable traffic and above all, increases in revenue. How is your company measuring the ROI of your SEO campaigns?

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ROI Measure Websites Analytics 159

Nonprofit Tech for Good

DECEMBER 20, 2010

Title (s): Manager, External Affairs and Associate, Social Media & Recruitment. What was the very first social media tool your organization utilized, and when? What was the very first social media tool your organization utilized, and when? What social media tools are you currently utilizing? Please summarize your ROI.

Social Media 189

Social Media Foundation Media Examples 189

Nonprofit Tech for Good

FEBRUARY 2, 2024

When it comes to your nonprofit’s annual golf tournament fundraiser, leveraging digital channels throughout planning and execution is crucial to success. 2) It’s Multi-Channel & Multi-Touchpoint The beauty of digital exposure is that it comes with touchpoints across multiple channels.

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Sponsor Digital Nonprofit Channel 320

Nonprofit Tech for Good

APRIL 20, 2013

This webinar demonstrates how nonprofits can implement a successful social media strategy in eleven steps. Topics include understanding how much time social media requires, how to track return on investment (ROI), and how to craft a social media policy for your nonprofit. Presented By: Heather Mansfield. Girls, Inc.

Social Media 187

Social Media Media Strategy Social 187

Byte Technology

DECEMBER 15, 2021

That makes it challenging for the agency to show adequate ROI or valuable conversions to their client when there is no strategy behind the advertising spend. After completing your marketing analysis, it should be clear what your best channels are and who your current customer is. To Choose Your Channels Wisely. Contact us.

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Marketing Analysis ROI Goal 246

Nonprofit Tech for Good

JUNE 13, 2013

There absolutely is a math to social and mobile media. If your nonprofit has a good content strategy in place and understands the power of integrating all your nonprofit’s communications channels (website, email, Facebook, texting, etc.), There is also a science to social and mobile media. Social Network Followers.

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Mobile Track Media Fundraising 189

Nonprofit Tech for Good

AUGUST 2, 2024

The evolution of golf event-specific technology has elevated the game, making golf event sponsorships even more appealing to businesses looking for high ROI on their marketing or charitable dollars. This immediate visibility provides instant ROI that can be further enhanced by social media and email marketing campaigns.

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Sponsor Tech Social Media ROI 291

Nonprofit Tech for Good

OCTOBER 14, 2012

One of the most important lessons that all nonprofit social media managers need to learn is that social media is constantly in flux. Rather than lamenting this new reality, a good social media manager will adapt quickly. You get out of social media what you put into it. And this is a good thing!

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Facebook Nonprofit Social Media Gift 279

Nonprofit Tech for Good

APRIL 14, 2013

Those 27,000+ subscribers produce more return on investment (ROI) in terms of bringing in new clients and webinar attendees than my 600,000+ Twitter followers and 40,000+ Facebook fans combined. integration of social media, mobile-optimized donate pages, text-to-give donate pages, and the ability to donate via mobile wallets.

Newsletter 264

Newsletter Nonprofit Social Media Social Network 264

Nonprofit Tech for Good

DECEMBER 3, 2020

Related Webinar: Social Media Best Practices for Nonprofits. billion monthly active users , Facebook is the largest social network in the world. Without a doubt, your nonprofit’s donors and supporters use Facebook on a regular basis and thus Facebook should be your first priority in your social media strategy.

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Facebook Practice Nonprofit Social Media 364

Nonprofit Tech for Good

APRIL 5, 2024

It Folds Seamlessly into Digital Channels Your nonprofit likely leverages digital marketing channels to raise awareness about your mission, garner support, and solicit donations. Using tech to market your golf tournament lets you seamlessly fold it into your current digital strategies on channels such as: Social media.

Marketing 238

Marketing Tech Sponsor Registration 238

Nonprofit Tech for Good

JUNE 5, 2013

This webinar demonstrates how nonprofits can implement a successful social and mobile media strategy in twelve steps. Topics include understanding how much time social and mobile media requires, how to track return on investment (ROI), and how to craft a social and mobile media policy for your nonprofit.

Mobile 135

Mobile Media Social Social Media 135

Beth's Blog: How Nonprofits Can Use Social Media

JULY 23, 2009

This week's theme is social media ROI. That's what I've been thinking, speaking, and writing about and have also recruited guest posts on this topic. As KD Paine, the queen of social media measurement says, yes we can measure social media and here's how. Bridge Conference Slides View more presentations from kanter.

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Social Media ROI Conference Metrics 79

The Next Web

DECEMBER 29, 2013

2013 has been quite a year for the startup community and social and technology-related businesses in particular. Clearly, social media (and all the content creation that comes with it) is a hot place to be. If anyone was asking a few years ago what “social media” was, now they’re building whole departments around it.

Content 164

Content Social Social Media Storytelling 164

Fast Company Tech

MARCH 18, 2025

At the same time, marketing teams were facing an uphill battle to prove ROI as new digital marketing opportunities, like the rise of video content marketing and the shift towards mobile, led to changing tactics, and budgets came under more scrutiny. Now, a decade later, human resources teams are facing similar circumstances.

ROI 82

ROI Channel Results Measure 82

Nonprofit Tech for Good

JULY 20, 2010

80% of my ROI (Return on Investment = webinar registrations, new clients, speaking engagements) comes from my e-Newsletter, and thanks to blogging my e-Newsletter list has jumped from 3,000 subscribers (which took 4 years to build) to almost 8,000 in 10 months! Timely, relevant breaking news is basis of a good social media campaign.

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Ideas Organization Content Nonprofit 261

NTEN

JUNE 29, 2011

Lately, there has been much debate about the value of social media and its so-called "experts". When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. How's that for ROI?

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ROI Facebook Social Media Advocacy 94

Nonprofit Tech for Good

FEBRUARY 14, 2019

The key, though, is doing it in a way that delivers maximum ROI. The risk is low, and the potential rewards are great, so be sure to consider testing this channel as part of your next fundraising effort. This should generate enough data to give you a good sense of your cost per action and ROI.

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Facebook Fundraising ROI Metrics 263

Nonprofit Tech for Good

JUNE 5, 2014

Attended by more than 2,000 nonprofit professionals and volunteers, the webinar featured one best practice from each of the book’s sixteen chapters and provided the basis for writing and implementing a comprehensive mobile and social fundraising strategy. All online communications are now mobile and social. Overview of Mobile for Good.

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Mobile Fundraising Chapter Social Media 225

Beth's Blog: How Nonprofits Can Use Social Media

MAY 20, 2010

Marnie also introduced me to social booking and tagging way back in 2004 as the originator of the NpTech Tag. David was interested in learning more about what American nonprofits were doing with social media, he asked me for some advice. Effective Social Media. Connecting With New Colleagues. Example: Red Cross.

Social Media 118

Social Media Media Social Nonprofit 118

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 20, 2012

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The central finding from the study is that dual channel donors give the most. See chart above].

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Channel Donor Giving Offline 105

Nonprofit Tech for Good

SEPTEMBER 14, 2010

Just like social media transformed the nonprofit sector and how it communicates with its supporters, so will the Mobile Web (even more so). Beyond adding your nonprofit on the desktop site, most of the ROI from using Foursquare comes from using it on an iPhone, Android phone, or Blackberry. Foursquare.

Media 241

Media Blackberry Tools Management 241

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 28, 2009

Click to see larger image I'm very tempted to start using Results On Insights for ROI thanks to Barb Chamberlain's comment in yesterday's post " What Are The Best I-Words For Nonprofits To Think About Social Media and ROI? " But what does that really mean?

ROI 91

ROI Examples Results Social Media 91

NTEN

MAY 17, 2011

Being new to this, we also had to determine how to measure the return on investment (ROI) of our ad buys, to help guide our efforts in the future. for the 785 clicks that turned into 281 conversions: Your actual ROI calculation will depend on the value you put on this conversion. Analyzing the Social Web ". from GrantStation.

ROI 91

ROI Online Linkedin Analytics 91

Greater Giving

MAY 25, 2022

Fundamental Strategies to Maximize your Event Marketing ROI. This guide will look at four transformational fundraising strategies for increasing your nonprofit’s ROI from its event marketing outreach. When you spend time and money marketing to people who are unlikely to attend your event, your ROI will inevitably take a hit.

ROI 81

ROI Strategy Marketing Social Media 81

NonProfit Hub

JUNE 22, 2021

It’s evident that when you can show a donor the tangible return on investment (ROI) of their gift, you get a higher average gift and more frequent giving. It allows you to see which fundraising activities provide the highest ROI and contribute the most to your fundraising goals. Donation ROI. Why is this important?

ROI 83

ROI Donor Fundraising Gift 83

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Many nonprofits have are actively exploring social media - from dipping in their toes into the water with a low-investment experiment to jumping off the cliff. Altimeter Report: Social Media Analytics. They define this process as "social media analytics.". Social Media Analytics Frameworks and Tools.

Social Media 100

Social Media Measure Media Strategy 100

Amy Sample Ward

NOVEMBER 11, 2012

" Social Media for Social Good [Infographic] – "In our new Social Media for Social Good infographic, we profile several successful grassroots and nonprofit campaigns, explain tactics that increase the impact of a message, and explore emerging trends in charitable giving and volunteering."

Web 137

Web Social Media ROI Bookmarking 137